A pop-up store, "INNOVATION OF BLACK," will be held for a limited time. It will also feature an exclusive exhibition of art created by Noritake Kinashi for the art project #CreatorsUnite.

Isetan Shinjuku Main Building 1F = The Stage will host a pop-up store called "INNOVATION OF BLACK," focusing on the New Zealand national rugby team, "All Blacks," for a limited time from September 18th (Wed) to 24th (Tue).

This project will feature the exhibition and sale of various items, including official uniforms and limited-edition merchandise designed by Y-3 , as well as a limited-time exhibition of "ROSE," an art piece created by Noritake Kinashi as part of the "#CreatorsUnite" art project themed around the "All Blacks," which was announced on Saturday the 14th.

In anticipation of the rugby festival to be held in Japan, this new information hub, which fuses sports and fashion, will be set up for a limited time. The space, based on a black color scheme, is designed to resemble a locker room and express the pride of the teams.

Starting on Wednesday the 18th, the opening day, the adidas rugby cleats "Predator Y-3," limited to 1000 pairs worldwide, will be available for purchase exclusively at this pop-up store, the adidas online shop, and select directly managed stores. Additionally, from Saturday the 21st, a special pack called the "Y-3 Limited Edition Box," limited to 300 sets worldwide and containing Y-3 apparel and shoes, will be released at three stores, including this pop-up store.

Official uniform of the New Zealand national rugby team, the "All Blacks," designed by Yohji Yamamoto.

It has already become a hot topic among fans who are quick to hear the news, but it was recently announced that the uniforms to be worn by the All Blacks players, the top favorites to win the Rugby World Cup in Japan, were designed by Yohji Yamamoto, a world-renowned Japanese fashion designer and creative director of Y-3 .

Even those who aren't rugby fans have probably seen the All Blacks players perform the Haka, the war cry of the Maori people, the indigenous people of New Zealand, before a match. This uniform, however, is designed as an homage to both Maori and Japanese culture.

Adidas All Blacks RWC Authentic Jersey: ¥17,280
View Products

Yohji Yamamoto, who designed the uniforms after engaging with the roots and culture of the Maori people, commented, "What we aimed for when creating these new uniforms was a fusion of Japanese and Maori cultures. In celebration of Maori culture, the design features hand-drawn fern leaves and kor (fern shoots). I feel truly honored to be involved in such a grand project." The evolved new uniforms will be unveiled in the All Blacks' first match of the season against South Africa on Saturday, September 21st.

Noritake Kinashi's artwork will be featured in "#CreatorsUnite," an art project themed around the All Blacks.

The art project "#CreatorsUnite," themed around the New Zealand national rugby team "All Blacks," launched on Saturday, September 14th.

This project is an unprecedented art project for the rugby festival taking place in Japan, brought to life through a collaboration between Adidas, the "All Blacks," and creators active both domestically and internationally.

A diverse group of creators, active in various fields such as illustration, calligraphy, graffiti, and modern art, have come together to create visuals based on the theme of "All Blacks." Their individual creativity clashes, resulting in a multitude of unexpected artworks that will be broadcast to the world.

Each artwork will be released online from September 14th (Saturday), and will also be exhibited at the "#CreatorsUnite ART EXHIBITION" held at the adidas Brand Core Store Shibuya from September 15th (Sunday). Furthermore, from September 16th (Monday) onwards, art will appear in a number of "unexpected" locations throughout Tokyo, further enhancing this project.

Furthermore, an event starting on Wednesday, the 18th, at The Stage on the first floor of the main building will feature an exhibition of one of the eight artworks created by Noritake Kinashi. We encourage you to come and see it at the venue.

New rugby cleats "Predator Y-3" released, limited to 130 pairs in Japan.

The essence of Predator spikes, designed to win matches, blends seamlessly with the eye-catching Y-3 design . The new "Predator Y-3" rugby spikes, launching on Wednesday, September 18th, feature an elastic strap over the laces and a fold-over tongue, creating a clean and striking old-school look.

The forefoot incorporates Predator's proprietary technologies, such as a synthetic bump and rubber pad for a soft touch, creating ball contact that produces powerful and sharp curves.

Furthermore, the lightweight Predator outsole, featuring engineered dribbling to support powerful kicks, delivers explosive power on wet natural grass pitches. This is a must-have shoe for any player looking to stand out from the crowd. ( Click here for information on how to purchase the "Predator Y-3" )

Y-3 special pack, limited to 300 sets worldwide, is now available, including a uniform and shoes.

“ Y-3 Limited Edition Box” 70,200 yen

This capsule collection celebrating the "All Blacks" from Y-3 , the pioneering sports style brand by Adidas and Yohji Yamamoto, will be released on Saturday, September 21st.

This collector's box set includes an exclusive Y-3 version of the All Blacks jersey and the Y-3 Raito Racer shoes, characterized by their clean, streamlined design and one-piece construction. The graphics feature Fukuneko, a mythical cat that brings happiness and prosperity, newly designed by Y-3 and inspired by Kaitiaki, the Maori guardian deity. ( Click here for information on how to purchase the Y-3 Limited Edition Box )

The All Blacks are coming to our store! We'll be holding a special event.

Isetan Shinjuku will be hosting a closed event on Sunday, September 22nd, where the All Blacks players, who played their first match the day before, will be visiting the store. Three lucky winners will be invited to this memorable event. Click here for details on how to apply! ( Click here for details on how to apply for the "All Blacks" store visit event )

*The drawing will be held on Instagram, so please be sure to check the details carefully to avoid any mistakes.

▼Some items will be available for pre-sale at the TAN online store from August 30th (Friday).

Event Information

"adidas | ALL BLACKS" promotion

□September 18th (Wednesday) - 24th (Tuesday)
□Main Building 1st Floor = The Stage

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Men's Contemporary
03-3352-1111 (main representative)