In the eyewear world, where luxurious frames are trending, is BLAKE KUWAHARA, the eyewear brand that began being carried at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence in February of this year, and is currently attracting attention. The glasses and sunglasses, which are said to be inspired by antique Chinese furniture, reflect the designer's philosophy in a simple yet complex way.

An original structure that fuses two different fronts.

Blake Kuwahara, a brand founded in Los Angeles in 2014 by Japanese-American designer Blake Kuwahara, who has worked on eyewear collections for numerous fashion brands, is known for its innovative approach and philosophy. Its original eyewear is loved by many celebrities, and its popularity continues to grow year after year.

Even from the photos, you can sense the fashionable atmosphere of Blake Kuwahara's eyewear, which features a "frame-in-frame = bi-frame" structure that fuses two different fronts. Two frames made from different fabrics are bonded together, left to mature, and then each one is handcrafted by carving. In other words, it costs the equivalent of two frames, and even more effort is involved.

All manufacturing takes place in Sabae City, Fukui Prefecture, the mecca of eyeglass manufacturing. The process requires more than two months for maturation and eight to nine months for production. The smooth texture, achieved through the seamless use of two types of acetate plastic, is a testament to Japan's eyeglass manufacturing technology.

Make a striking impression with eye-catching eyewear.

These sunglasses feature the brand's signature double-bridge design. The frame-in-frame construction gives them an elegant shape while maintaining a casual feel. Sunglasses: ¥75,600

A unique pair of sunglasses with a boldly carved surface. A special surface treatment creates a wood-grain-like pattern. Sunglasses: ¥78,840

Blake Kuwahara's eyeglasses and sunglasses, expressed through two parts, materials, and exceptional craftsmanship, are appealing because they reflect the designer's philosophy in both simplicity and complexity. The intriguing design, where one frame encloses another, envelops the inner silhouette in the unexpected lines of the outer silhouette.

Enjoy the striking expressions of Blake Kuwahara's collection, which is full of various paradoxical elements: distinctive yet understated, very easy to wear, classic yet modern, edgy yet somehow approachable.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.