These days, a variety of messages are being disseminated through diverse media. Models holding handwritten messages at runway shows have garnered attention, and socially conscious celebrities are sharing their messages on social media. Items featuring messages printed on T-shirts are also becoming popular.


Amidst all this, a cashmere knitwear brand featuring embroidered messages is gaining attention in New York City. Lingua Franca, which is carried in high-end shops such as Bergdorf Goodman in New York and Selfridges in London, is a brand whose high-quality crewneck sweaters are adorned with hand-embroidered messages. An Isetan buyer was introduced to this knitwear brand by a global influencer who is well-versed in fashion trends around the world.

The designer is Lachère Laska McPherson. As a businesswoman herself, she is involved in the New York fashion and social scene, and in 2016, she began embroidering messages onto cashmere sweaters as an extension of her hobby. Phrases often used in movies and music, such as "Power to the people," "Let it be," and "Come together," are meant to be worn as a way to call out to friends, but the lineup also includes messages that have a social message.

Sweaters: ¥53,000 each + tax
View Products

Lingua Franca, a brand that's gaining a growing following among artists and celebrities who wear it on Instagram, is launching at ISETAN MEN'S . To coincide with the brand's first appearance, they're planning an event where you can have your own personalized message embroidered. What message would you choose to embroider?

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
03-3352-1111 (main representative)