PRISTINE gents creates clothing with meticulous attention to materials and specifications, driven by the desire to provide men living in today's world with clothing so comfortable they forget they're even wearing it.
From Wednesday, May 22nd, Isetan Shinjuku Store, Men's Building B1F - Underwear, Socks, and Nightwear section will be stocked with this season's items to help you stay comfortable during the summer.


PRISTINE gents clothing utilizes the natural texture of organic cotton, which feels wonderful against the skin. From the yarn and fabric to the finished product, everything is undyed and crafted by Japanese artisans. Because it's something that's closest to your skin, we aim to create clothing that is stress-free and that you'll instantly fall in love with because of its comfortable feel.


This promotion features a polo shirt, a summer staple, made from yak-blend organic cotton in a crisp jersey knit. Its smooth texture makes it comfortable even on sweaty summer days. Also available is a striped seersucker shirt that utilizes the natural colors of cotton and linen. It's collarless and easy to wear, and is also recommended to be worn as pajamas when paired with long underwear.

In addition, we will be showcasing a wide variety of items, including T-shirts made from jersey fabric slowly knitted on rare loopwheel knitting machines using Supima cotton, as well as popular underwear, pajamas, and socks. Take this opportunity to check out our carefully selected items that will help you spend this summer comfortably and pleasantly.

PRISTINE gents promotion □ May 22nd (Wed) - June 4th (Tue)
□ Isetan Shinjuku Store, Men's Building , B1F = Underwear, socks, nightwear

Photo & Text: ISETAN MEN'S net

*All prices include tax.

inquiry
03-3352-1111 (main representative)
For inquiries via email, please click here.