Terai Craftment is a brand launched in 2014 in Taito Ward, Tokyo, by Akira Takeichi, who previously worked as a craftsman at a hat manufacturer, involved in the production of hats for domestic apparel brands.
The brand's signature cap is characterized by its comfortable shape, tailored to the head shape of Japanese people. Each cap is meticulously designed and manufactured, with careful calculations made for every detail, from the width of the brim and the depth when worn to the angle at which facial expressions are visible.

One of the things you absolutely must check out at this pop-up is the brand's first-ever custom-made cap order event. On Saturday, May 25th, designer Takeichi will be in attendance to help you choose a hat that suits your lifestyle, offer styling suggestions, and provide advice on custom-made caps.

In addition, during the event, a wide range of hats from the brand will be available, including new straw hats perfect for the upcoming season such as the Blade Line Hat, as well as classic caps. You can see all the hats the brand makes in one place. Experience hats that naturally blend with the wearer's style and that you'll want to wear every day.

Event Information

Terai Craftment Hat Pattern Order Event
□Wednesday, May 22nd to Tuesday, May 28th
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
*Designer Akira Takeichi is scheduled to visit the store from 12:00 to 6:00 on Saturday, May 25th.

Order Details ■ Number of Styles: 5 types of main body, 4 types of brim ■ Material: 20-30 types ■ Price: From 16,200 yen ■ Estimated Delivery: Spring/Summer materials: Early July / Autumn/Winter materials: End of August *Please note that due to unforeseen circumstances, the scheduled visit may be canceled or changed. Also, staff may be absent at certain times. Thank you for your understanding.

Text: ISETAN MEN'S net

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Hats
03-3352-1111 (main representative)
For inquiries via email, please click here.