Even before the summer clearance sale, 2019 spring/summer items are already available at bargain prices!

The Isetan Shinjuku Men's Fashion Fair, being held on the 6th floor of the Isetan Shinjuku Main Building until Monday, May 20th (*ends at 6pm on the final day), features a condensed collection of items ranging from classic styles to trends and the latest releases, all on one floor. In this article, the Isetan Men's Net (IMN) editorial team infiltrates the fair venue ahead of time to check out the must-have items and share tips for efficient shopping.

What is IMN Editor-in-Chief Tashiro's recommended strategy for conquering the "Men's Fashion Fair" ?

"The first men's fashion fair of the Reiwa era has finally begun! The key is how efficiently you can get what you want, but if you're thinking of buying a suit or jacket, please come wearing a dress shirt . You can check the correct fit and size better than with a T-shirt."
Also, here's a recommended order for shopping: ① Check out suits, jackets, and slacks ⇒ ② If alterations are needed, get them done before the fitting lines get long ⇒ ③ Look at shirts, ties, shoes, etc. , and thoroughly check out all the items you're interested in. Choosing items to match the suits and jackets you checked earlier will make coordinating outfits easier. ⇒ Finally, ④ Pay for everything at once . This route is recommended for efficient shopping.

Furthermore, the first 20,000 customers who spend 3,240 yen (including tax) or more at this event will receive a 350ml can of Suntory's "The Premium Malt's <Kaoru> Ale" in an original gift box . Enjoy chilling a delicious Malt's at home while admiring the results of your shopping. Be sure to check the details on the page at the end of this article!

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Two efficient routes to navigate the market venue.

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ISETAN MEN'S suit: 27,000 yen

[Strategy Route I] Recommended for those who like to add to or replace items: Let's create a total coordinated look for this summer!

Now that you've finished changing your wardrobe from winter to summer, you're probably missing some items or want to replace some things. At the "Men's Fashion Fair," you can find everything you need for business attire. For business suits, ISETAN MEN'S a private label from Isetan Men's, offers great deals. You can get suits with meticulous craftsmanship at affordable prices.

Custom-made suit using wool/polyester blend fabric: ¥37,800

Made-to-order suit using domestically produced fabric: ¥48,600

Made-to-order suit using British and Italian fabrics: ¥59,400
*Depending on the options selected, it may take some time before your order is ready for delivery.
*Spare pants and a vest are also available as options.

Also, we're introducing a new "pattern-made suit" that can be completed in just four steps!
Our fast, affordable, and easy pattern-order system is now available at prices only found at the Men's Fashion Grand Fair. Of course, it's perfect for first-time orderers, with your custom-made suit ready in approximately three weeks.
The ordering process is as follows. If you're unsure about fabric or style selection, please consult our stylist. You can easily order a garment that expresses your personality.
① Choose from approximately 35 types of fabrics, mainly for the spring and summer seasons.
② Choose your preferred style from three options: "Classico Italia," "British," and "Formal." ③ Select specifications such as buttons, lining, and whether the garment is fully lined or partially lined. ④ Try on the sample garment that best fits your body type and have your measurements taken. Order complete!

For shirts, we have a wide selection of our popular "2 shirts for 7,560 yen" offer, available every season. We offer wrinkle-resistant shirts and a variety of colors and patterns. We also have short-sleeved shirts, perfect for Cool Biz, available in sizes S to LL.
Furthermore, in addition to short-sleeved shirts, they also offer a wide selection of business polo shirts and shirts made from materials such as linen. FAIRFAX 's Coolmax polo shirts, which can be worn with summer dress styles, have a chest pocket and collar stays, making them perfect for adding to your summer wardrobe.

After buying a shirt, the next thing to consider is a tie. We're highlighting ties that allow you to enjoy tie styles even in summer, with a wide selection of materials including knit ties, linen ties, fresco ties, and denim. Knit ties start at just 5,400 yen .

For your summer business attire, choose dress shoes ! We have a wide variety of shoes available, including domestically produced Goodyear welted shoes and imported McKay welted shoes, all starting at ¥16,200 . We also have highly functional leather shoes, such as those suitable for rainy days, so please choose according to your needs.
We also have casual shoes available, including sneakers from the Italian casual shoe brand Diadora , priced at 10,800 yen .

Men's bags, including Isetan exclusive items, Only MI items, and Isetan-designed items, are now available at bargain prices. With 2-way and 3-way options, ample storage, and excellent functionality, these are perfect business bags you can use all the time – a great opportunity to upgrade your bag!

As the weather gets warmer, sweat-wicking underwear becomes essential, and SEEK 's underwear that won't show through your outerwear is a great deal . Their meticulously crafted tops, designed to look neat even under a dress shirt, will become indispensable. Also, don't miss this opportunity to check out their classic business socks, shoe socks, and long socks .

Furthermore, we've expanded our selection of fashionable and relaxing wear, a type of clothing not often seen at men's fashion fairs. You'll find a variety of loungewear and casual wear perfect for this time of year. We especially recommend Riding High's American casual style tops, which combine American vintage items with modern elements.


Finally, let's focus on leather accessories and belts, which are essential for completing a stylish look. We have about 10 types of "compact smart mini wallets," which are currently trending, from both domestic and international brands.
You can choose from a wide variety of materials, sizes, and functionalities. We also have a rich selection of casual belts (leather mesh belts, rubber mesh belts), ranging from simple designs that can be used all year round to bright colors that are perfect for spring and summer. In addition, we also carry leather goods and belts made from exotic leathers.

NEXT [Strategy Route II] Import brands with abundant treasures are on sale at the big market!?
Great deals on men's fashion are also available here !