The leisure season is finally here again! With the sun getting stronger this time of year, sunglasses are an essential item for going out. Sunglasses have become popular as a fashion item regardless of the season these days, but at this time of year, it's recommended to not only protect your eyes from the summer sun, but also to enjoy your summer style by choosing your favorite design or subtly incorporating the latest trends.

At Isetan Shinjuku Store, Men's Building 8th floor, they are expanding their selection of sunglasses and showcasing a wide variety of designs until Tuesday, May 28th. This time, we'll focus on three leading Japanese brands from Masunaga Optical MATSUDA EYEVAN7285 , and pick out some recommended models for this season.

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Established in 1905, Masunaga Optical boasts a history of over 100 years. The brand develops eyewear with meticulous attention to detail, from materials and processing to assembly. They handle the entire process of manufacturing eyeglass frames in their own factory, earning a high level of trust among men interested in fashion and craftsmanship.


A new pair of sunglasses has arrived from the collaboration collection with KENZO . The slim double-bridge model "VELA" features an oval shape that sets it apart from previous double-bridge designs, highlighting its unique character. Matte gold accents the overall look.
And from the "Koki" collection, we selected a classic square shape. The contrast between the translucent green and the brown lenses is beautiful.

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MATSUDA was created by designer Mitsuhiro Matsuda, the founder of the DC brand NICOLE. It took the world by storm in the 1980s and 90s and had a major impact on the history of eyewear worldwide.
MATSUDA was revived in 2011 by an American design team. Leveraging Japan's advanced technology, the brand creates pieces using carefully selected materials such as sterling silver and 18K gold, and has established itself as a luxury brand, sending its creations to the world.


The "M3080" sunglasses feature a double-bridge design with wind shields on the sides and a chic black color.
The "M3065" is a remodeled version of the classic teardrop shape. The contrast between the silver frame and gray lenses is eye-catching.

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In 1972, EYEVAN7285 revolutionized eyeglasses, transforming them from mere vision correction tools into "eyewear" that could be worn like clothing for any occasion. This groundbreaking concept garnered overwhelming support from younger generations, and its refined design and quality led to its global expansion in 1985.


The "776/SG" Boston-shaped sunglasses from EYEVAN7285 , featuring iconic parts, come in a vibrant red that adds a stylish accent to any outfit.
The "777/SG" features an original structure that reveals a metal rim on the inside of the acetate frame. It's a Boston-shaped frame that truly showcases Eyevan's distinctive style.

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Eyewear Promotion
□April 24th (Wednesday) - May 28th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

Photo & Text: ISETAN MEN'S net

*All prices include tax.

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Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
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