"The new trend in the V-zone is more closely linked to men's dress fashion trends, allowing for more individual expression," says Watanabe, buyer of dress shirts and ties. He particularly highlights "archive" and "safari resort" as key themes, and this season's items, including Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building exclusive items, are arriving one after another at the Dress Shirts & Ties section on the 1st floor.

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Here are the V-zone trends for Spring/Summer 2019!

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The spring/summer trend "archive" focuses on "people = great figures".

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"In the world of shirts and ties, the global trend of 'sustainability' is gaining attention, and there is a growing emphasis on expressing the value of using good quality items for a long time and the joy of connecting old things to the future," says buyer Watanabe.
Looking at current men's dress trends, we see that trends from every decade since 1900 are being unearthed and overlapping, with those styles being refined and emerging.

For example, trends from the 70s and 80s evoke nostalgia for older men and a sense of freshness for younger generations, much like how people today perceive vintage cars or old-style cafes. In the world of fashion, new trends are being brought about by archiving, such as going to factories to find deadstock or reproducing old fabrics and patterns.

Therefore, Isetan Men's views "archives" as "people = great figures" and focuses on their value.
By reviving items that "that person wore" or "people of that time cherished," the brand aims to create a sense of connection that transcends time and offer an experience where you feel an attachment the moment you put them on.

A huge selection of "reissue items" that can only be found at NEXT Isetan Shinjuku Store, Men's Building !

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