Grand Seiko is so strongly associated with the color "blue" that it offers a wide variety of watches featuring beautiful and attractive blue dials and tempered hands.
From Friday, March 1st, the Jewelry & Watches/Grand Seiko section on the 4th floor of the main building will be presenting the "Blue Collection," a limited-time collection featuring the diverse shades of blue that Grand Seiko is known for.

"SBGA377" 615,600 yen

Stainless steel case: 41mm diameter, 10 ATM water resistance, automatic Spring Drive movement, exclusively at Isetan Shinjuku Store

This model, available exclusively at Isetan Shinjuku, features a limited-edition color scheme with a deep, sophisticated blue dial contrasted by a vivid orange second hand. Not only the second hand, but also the "SPRING DRIVE" lettering at the 6 o'clock position is finished in orange, creating a more unified and cohesive design. Its playful yet sophisticated style is sure to appeal to businessmen who want to stay fashionable at all times.

While retaining the brand's signature sharp case and comfortable bracelet, this watch boasts a sophisticated style unique to Isetan Shinjuku. Thanks to its original "Spring Drive" mechanism, the second hand moves smoothly and confidently across the elegant blue dial, evoking a sense of the rich passage of time.

"SBGX287" 313,200 yen

Stainless steel case: 38mm diameter, 10 ATM water resistance, quartz movement

Next up is a stylish and sporty quartz model in a vibrant blue.
Equipped with a meticulously crafted quartz movement that embodies the brand's vision of "the essence of a wristwatch" in every aspect of its function and design, it combines active strength with a stylish silhouette.
The slender, elongated indices, which give a smart impression, are positioned on the outer edge of the dial, creating a clean and refined look. And the red tip of the second hand, which stands out against the bright blue dial, marks the time with strength and precision.
The bracelet is a simple three-row design with no unnecessary embellishments, and the model incorporates a youthful feel while maintaining meticulous craftsmanship and a high-quality texture down to the smallest detail.

Furthermore, the first customers to purchase a Grand Seiko watch during this period will receive original merchandise as a gift. You're sure to be captivated by the unique and beautiful blue collection.

---

---

Grand Seiko Blue Collection
□March 1st (Friday) - April 2nd (Tuesday)
□Main Building 4th Floor = Jewelry & Watches / Grand Seiko

*The first customers to purchase a Grand Seiko watch during the event will receive original merchandise as a gift.
*The gifts are available while supplies last. Thank you for your understanding.

Text: ISETAN MEN'S net

＊All prices include tax.

For inquiries, please visit the 4th floor of the main building: Jewelry & Watches / Grand Seiko
03-3352-1111 (main representative)
For inquiries via email, please click here.