Swedish luxury fragrance brand Byredo will be holding a pop-up store at Isetan Shinjuku Store, Men's Building 1F, Men's Accessories, starting Wednesday, February 6th. During the event, limited edition items perfect for Valentine's Day gifts will be available, along with a wide selection of eau de parfums and body care items. The highly anticipated return of the fragrance "Unnamed" will also be featured.

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"Eau de Parfum Unnamed"
(100mL) 32,400 yen *Limited production quantity

"Unnamed," which garnered immense support from enthusiasts when it was first released in 2016, has now been revived. Created to commemorate the brand's 10th anniversary, "Unnamed" is, as the name suggests, a "fragrance without a name." This perfume, which many fans have been calling for to be revived, offers a completely new experience: you can become the godparent of the fragrance and have your own name engraved on the label. At this time of year, it would make a great Valentine's Day gift, allowing you to let your imagination run wild and have a word engraved on it.

"Eleventh Hour Hand Cream" 30mL ¥5,400

Purchase here

Also available as Valentine's Day limited edition items are "La Selection Valentine," a set of six popular Byredo fragrances, and the "Travel Case I Love You," a convenient case for carrying perfume bottles. Both are special editions produced in limited quantities to celebrate Valentine's Day.

In addition, during this period, items that are usually only available at the Isetan online store will be available in stores, so we recommend that you actually try out the scents and feel of the products.

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BYREDO

Founded in Stockholm in 2006 by Ben Gorham, Byredo is a fragrance brand that creates original perfumes from contrasting ideas: Scandinavian aesthetics and Indian ethnic culture. While its scents have a very simple composition, they possess a rich story that inspires the wearer's imagination.

Furthermore, the brand has attracted attention through collaborations with up-and-coming creators, establishing a unique position as a brand with strong ties to art and lifestyle.

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Byredo Pop-Up
□February 6th (Wednesday) - 13th (Wednesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

Text: ISETAN MEN'S net

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)
For inquiries via email, please click here.