While sneakers have become a staple in business settings, with commuting in sneakers becoming socially encouraged, many people are still trying to figure out where the line is between acceptable and unacceptable attire. This time, Atsushi Hiromoto, the designer of the sneaker brand YOAK , which has the concept of "sneakers that go well with shirts and jackets," will personally guide you through the styling process.

YOAK a sneaker brand with the concept of "sneakers that go well with shirts and jackets."

YOAK designer Atsushi Hiromoto

YOAK is a footwear brand that adheres to the unwavering principle of "sneakers that go well with shirts and jackets" and is committed to being made in Tokyo. Their sneakers, which match any outfit from on to off-duty, are based on simple designs, but create individuality through color and materials. The products, which showcase the quality of the craftsman's handiwork, such as the way the "shadows" fall on the cut parts of the leather, quietly assert their presence.

This brand is gaining attention as a timeless sneaker that can be worn regularly for office meetings, dinners, and special occasions where you're dressed in a shirt and jacket. It's truly a "hybrid of dress shoes and sneakers" that can be worn in the everyday life of an adult. Unlike the "typical" sneakers from sports brands, it instantly tightens up an outfit that might otherwise look too casual.

1. Add volume to your feet to create a more streamlined look.

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What happens when YOAK makes dad sneakers that adults can wear? The answer is the new sneaker "LORRY," which is being unveiled for the first time today.

Sneakers "LORRY" ¥34,560

Featuring a voluminous sole and a well-balanced last, this model boasts an elegant look thanks to its upper combining smooth leather and suede. The sole utilizes Vibram's newly developed "Rolling Gate System," which offers excellent cushioning and absorbs impact upon landing. Its durability and resistance to wear are also attractive features, ensuring long-lasting wear. The pop-up store will feature three colors: a navy exclusive to Mitsukoshi Isetan, as well as white and black.

One of the charms of "LORRY" is that it fits perfectly into casual outfits using cardigans. It also goes well with monochrome styles and coordinated outfits with a soft impression using gray tone-on-tone, thanks to the exquisite use of materials that create an elegant look.

"For a simple and clean casual style, pairing it with the new 'LORRY' sneakers instantly elevates the look to a trendy level. Choosing slim-fitting pants is also key; the volume of the sneakers helps to tighten the style and create a refined look."

2. Its universal appeal matches classic, mature attire.

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Sneakers "ULYSE" 27,000 yen each

For a dressy set-up style, we recommend the "ULYSE" shoes, which feature a sophisticated gradient created by high-quality suede and leather, adding a touch of luxury.



The suede upper elevates the look to a sophisticated level, making it a great match for various types of pants, including denim, chinos, and wool slacks. With its simple and timeless design that can be incorporated into both on- and off-duty styles, and available in two colors, white and black, it's a timeless piece that won't go out of style and can be enjoyed for years to come.

Whether you dress up by adding a pocket square or leave a great impression with a simple, mature outfit, "ULYSE" is the perfect choice.

"With its elegant and dressy look, the 'ULYSE' is a great match not only for the classic suit style we've chosen this time, but also for office casual styling. We encourage you to try it out, thinking of it as something between leather shoes and sneakers."

3. The simple design creates a perfectly relaxed feel in your outfit.

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Sneakers "STANLEY" 27,000 yen each

The "STANLEY," with its one-tone upper and sole, is a simple and comfortable shoe that embodies the brand's philosophy of "sneakers to wear with shirts and jackets." Its ultimately simple design, stripped of all unnecessary elements, fits perfectly with monochrome styles, as seen in Mr. Hiromoto's outfit on the day of the interview, but it's also refreshing to add a touch of casualness to a more formal outfit by incorporating white into the look.

"With its simple and sporty design, the 'STANLEY' jacket will neatly tie your outfit together, even when paired with jackets featuring distinctive materials or unique patterns."

Sneakers "LILY SMOOTH" ¥24,840

Another new addition to our collection is the "LILY SMOOTH," a smooth leather version of our classic slip-on model, "LILY." Created in response to customer requests, this shoe features subtle, tone-on-tone piping on the upper, creating a unique and luxurious look. It's sure to be a versatile addition to both casual and formal outfits, whether paired with smart trousers for a casual touch, or with shorts, sweatpants, or a white sole for a relaxed feel in spring and summer.

Photo: Tatsuya Ozawa
Text: ISETAN MEN'S net

*All prices include tax.

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