ISETAN MEN'S , which is about to undergo a renovation this spring, features brands and items bought from both Japan and abroad, skillfully incorporating elements that reflect the times. These include the latest designs and styles that change with the diversification of lifestyles, and classics that possess timeless and universal value. At first glance, the collection may seem contradictory, but through the filter of ISETAN MEN'S, the contours of real men's fashion are vividly depicted.

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EMMETI , which develops sophisticated, urban leather jackets based on the concept of "elegante sportivo," has revolutionized the image of leather jackets. By replacing the rugged, masculine image with clean, light leather, the rider's jacket achieved a smart silhouette and light feel. Furthermore, by developing size specifications that fit the Japanese physique, it has gained new support. Now, for luxury-conscious men, it has established itself as a casual outer garment on par with tailored jackets.

Leather blousons: ¥102,600 each ■ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
*Available from Wednesday, January 23rd

Among them, the Mitsukoshi Isetan exclusive model "Area," with its stand collar, is a top pick this season that suits everyone. In addition to the double-zip front, which is an updated version of the single rider's jacket, the trendy dropped raglan sleeves also contribute to the modern silhouette. The zippers on the sleeves have been changed to buttons, and the hem has been modified with ribbing to make it a sporty and light blouson. Its affordable price is also a reason for its popularity. This season, ISETAN MEN'S is offering this model in a total of six colors, including nappa leather and suede.

Photo: Tatsuya Ozawa
Text: Yasuyuki Ikada

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)