ISETAN MEN'S , which is about to undergo a renovation this spring, features brands and items bought from both Japan and abroad, skillfully incorporating elements that reflect the times. These include the latest designs and styles that change with the diversification of lifestyles, and classics that possess timeless and universal value. At first glance, the collection may seem contradictory, but through the filter of ISETAN MEN'S, the contours of real men's fashion are vividly depicted.

Mini wallets (clockwise from left): Dango ¥10,800 each, Standard Supply ¥16,200 each, Excentri ¥13,824 each, Comono ¥10,800 each ■ Isetan Shinjuku Store, Men's Building 1F = Men's Accessories
*Available from Friday, March 15th
*Specifications may be subject to change. Please be aware of this in advance.

As we move towards a truly cashless era, ISETAN MEN'S is searching for the answer to the question, "What will a wallet of the new era look like?" With the widespread adoption of credit cards and electronic payments, there will be no need to carry large amounts of cash. In that case, a wallet with minimal capacity is sufficient. If you don't even carry coins, a wallet specifically designed for cards and banknotes would be ideal. Precisely because we are still in an era where we cannot completely break away from cash, new wallets looking towards the next generation are expanding into a variety of designs.

Recently, bifold wallets have seen a resurgence in popularity, with many declaring that long wallets are no longer necessary. However, even smaller, minimalist wallets are also gaining attention. These wallets can hold a few banknotes and a few major credit cards, feature anti-skimming capabilities, and are made from a variety of materials, breaking away from the traditional concept of "wallets = leather." There are also changes in how people carry them, such as wearing them around their necks like a sacoche, or using them alongside their smartphones, rather than keeping them in their back pockets or bags. Now is the perfect time to find a wallet that suits your individual lifestyle.

Photo: Tatsuya Ozawa
Text: Yasuyuki Ikeda

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)