As ISETAN MEN'S building prepares for its grand reopening, a succession of new brands are making their debut this spring. Each collection features the latest design work, skillfully incorporating elements that reflect the times, while simultaneously imbuing them with timeless appeal and value.

At the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building the focus is on the "culture" behind trends and styles. INSOMUNIAC, an LA-based brand with a music background, will be making its debut.

*For more details about the product, please inquire directly at the store.

Insomniac, a new brand from LA, is the original label of Insomniac Evets, led by Pascal Rotella, who has reigned as a heavyweight in the dance music world for over 20 years as the president of EDC (Electric Daisy Carnival), one of the world's three major festivals. In other words, it is a genuine music-oriented brand that originated from the context of music and festivals, rather than being a high fashion or high fashion brand.

The International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building which will be completed this spring after renovations, will feature a DJ booth and other elements that strongly reflect culture, particularly music. It can be said that this is one of the brands that symbolizes the concept of shedding light on the lifestyles and cultures behind trends and providing a more relatable and mature shopping experience.

The pop and exciting graphics are the work of Rick Klotz, also from LA and known as the founder of the popular street brand Freshjive. Having originally worked on flyers and logo designs for music events, his "groove" is truly exceptional.

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Photo: Tatsuya Ozawa
Text: Junya Hasegawa (america)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)