EDITORS' PICK
2019.02.09 update

World's first! 3D foot measurement technology has arrived in Japan.

Isetan Shinjuku Store, Men's Building , is on the verge of a spring renovation. The brands and items, carefully selected from both domestic and international sources, skillfully incorporate elements that reflect the times. These elements include the latest designs and styles that evolve with the diversification of lifestyles, and classics that possess timeless, universal value. At first glance, the collection may seem contradictory, but through the filter of Isetan Men's, the contours of real men's fashion are vividly depicted.

ECCO sneakers start from 82,080 yen (order price)

In 2018, ECCO 's customization project "QUANT-U," which was piloted at its flagship store in Amsterdam, Netherlands, will be making its debut at ISETAN MEN'S ahead of the rest of the world. This project involves customizing the midsole based on 3D measurements and incorporating walking data.
"A three-dimensional automatic foot measuring machine measures every aspect of the foot, including the toes, instep, heel, and sole, and displays a 3D image on a monitor. Next, the customer wears a sample containing a motion chip and walks on a treadmill. This collects data on walking." (Takashi Fukuda Isetan Shinjuku Store, Men's Building )
By analyzing two sets of data, a silicone midsole can be created in approximately one hour.

©ECCO
©ECCO
©ECCO

"The midsole is crucial to comfort. This service, which allows for full customization based on walking patterns, is truly groundbreaking. The hardness of the silicone can be instantly adjusted to suit the wearer's preferences and lifestyle. I wear them myself, and the fit is on another level. It's also worth noting that the shoe itself is designed with the assumption that the midsole will be installed."
The model chosen to fulfill this order is the "Soft Eight," a symbol of the new ECCO . It comes in a lineup of 13 colors, including hand-painted options.

Reservations for this project have finally begun on the special website ( https://quant-u.jp ), and this time, a limited-time event will be held from Wednesday, February 20th at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes. This will be an opportunity to get your hands on shoes with undeniable comfort created by cutting-edge technology.

Photo: Tatsuya Ozawa
Text: Kei Takegawa

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)

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