With its renewal imminent, ISETAN MEN'S is seeing a succession of new brands making their debut this spring. Each collection features the latest design work, skillfully incorporating elements that reflect the times, while simultaneously exuding timeless appeal and value.

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There are certain people who are considered "regulars" at fashion street style events like Pitti Uomo. Many of them are fashion industry professionals, but one person who has been featured in recent years is Tito Allegretto. He honed his career as a VMD (Visual Merchandising Director) at stores such as London House, Isaia, and Cesare Attolini, and has worked his way through the Neapolitan fashion industry. He continues to work as a VMD for numerous famous brands.

His signature brand, which encapsulates his fashion philosophy, was launched in 2012. Its collections have garnered attention for embodying a modern, cutting-edge Neapolitan style.

Jacket 137,160 yen
■ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing

Making his debut at ISETAN MEN'S this season, his jackets and suits skillfully incorporate Neapolitan tailoring techniques, showcasing the brilliance of handcrafted work despite being fully machine-made. The straight, wide lapel cut, the generously gathered manica camicia, and the flapless change pocket design reflect the essence of modern Neapolitan sartorial style. His selection of a textured material with a white melange blend of silk and linen also reflects his meticulous attention to detail. The color palette, which suits the colors of the Neapolitan sun and sea, is also noteworthy.

Photo: Tatsuya Ozawa
Text: Yasuyuki Ikada

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Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)