In an era where being yourself is the ultimate luxury, a pop-up store for the customized collection "#NOLOGOMYLOGO," conceived by Valextra CEO Sara Ferrero, is being held until December 31st (Monday) Isetan Shinjuku Store, Men's Building 1F = Promotion. Valextra , traditionally a "no logo" brand, offers a personal order service that puts the customer first. We had the opportunity to interview her, who was present at the opening on the first day.

©Valextra

Custom-made logos created from initials and numbers.

Valextra 's "#NOLOGOMYLOGO" is a noteworthy customization collection that allows customers to design their own monograms with their initials and create bags and SLGs (small leather goods). The combinations of initials and bags result in over 2 million possible pairings.

"#NOLOGOMYLOGO" allows you to choose a bag from 15 different styles, and have a graphic designer create a personalized monogram by combining your initials and three numbers. You can choose from three sizes of typography (large, medium, and small), and two designs will be presented on the spot. After you decide on your initial design, the monogram will be printed on leather in Italy, hand-sewn, and delivered approximately four months after ordering.

©Valextra

At this event, you can create your design on the spot for a limited time until Sunday, the 23rd. With SLG, you can even print out the colors and typography at actual size to check them. In addition to the usual bag customization, we will also be accepting SLG customization orders for wallets, coin cases, business card holders, and accessories, exclusively at this pop-up event.

What was the meaning behind NEXT CEO Sarah Ferrero's "My Logo"?