If you're looking for practical items, head to the basement floor for men's underwear and men's shoes.


Every year around this time, the men's underwear section is bustling with customers looking for gifts. A wide variety of classic gift items such as socks, underwear, and handkerchiefs are available. We interviewed the buyer in charge to find out this year's recommended gifts, and they have a selection ranging from humorous items to fashionable pieces.


CHICSTOCKS socks: Left and center ¥1,944, right ¥2,160

CHICSTOCKS a sock brand that has garnered high praise from buyers and gained widespread support from customers this year, continues to be popular, with many customers reportedly buying more. New neon colors with a twist have also been released, making stylish footwear even more fun.
▶Related article: Are you familiar with CHICSTOCKS , the up-and-coming, wildly popular socks that resulted from a collaboration between ISETAN MEN'S and the magazine '2nd'?


ROTOTO socks (from left): ¥2,808, ¥1,728, ¥2,160

Also, if you're looking for a gift for a sneaker lover, ROTOTO is a great choice. With its classic sports sock-inspired design, soft texture, and comfortable fit, you might just become addicted!
▶Related article: Summer essentials, "Are there any shoe-in socks that don't slip off?" -- A complete analysis of 3 popular brands carefully selected by our staff!


Over the Twelve Boxer Shorts: ¥3,888 each

For a gift that's sure to get a laugh, I'd like to recommend these boxer shorts from Over the Twelve. If you look closely at the design, which mimics an IPA beer, you'll see a short message in Roman letters (lol). One of our female editors even bought them as a thoughtful gift for her beer-loving partner (lol).
Of course, the body of the shoe is made of a fluffy, original pile material, making it very comfortable to wear.
▶Related Article: What underwear does a man who has worn every pair of pants available at Isetan Shinjuku Store, Men's Building recommend based on "comfort," "design," and "gift"?


Anapau Boxer Shorts: ¥3,132 each

If you're looking for photogenic boxer shorts that you'll want to post with the hashtag "#ChristmasGift," how about Anapau?
If you take a closer look at the print, you'll see playful designs, such as two flamingos forming a heart or animals hidden within a polka-dot pattern.


TOOT Boxer Shorts ¥3,240

TOOT 's boxer shorts come in a vibrant array of 12 colors. With a basic yet simple design, and made from an original cotton stretch material that boasts excellent breathability and a superb fit, these are shorts you'll want to wear every day. You're sure to find a color that matches the recipient's personality!
▶Related article: [Interview] Designer Izuru Shinagawa | Why people who wear TOOT pants become repeat customers


Next to the underwear section, we've discovered some great gift ideas in the men's shoe section, a consistently popular area among Isetan Men's Net readers!
Apparently, that item in a photogenic case has become particularly popular recently...?!


Boot Black Shoe Care Spritzer Set ¥2,160 Purchase here

Two types of shoe care kits in tins. Each kit contains the essential items needed for shoe care. Its compact size makes it ideal as a "shoe care kit to keep in your office locker" for quick use when your shoes get a little dirty.


M. MOWBRAY Shoe Care Kit: ¥3,240

This shoe care kit is so inviting, you'll want to place your everyday business shoes next to the can and post it with the hashtag "#shoecare". It includes a stain remover, glove cloth, and other essentials to address every need. It's perfect as an introduction to shoe polishing, and would also make a great gift for a new employee.
▶Related article: Watch the video to understand! We'll teach you professional shoe polishing techniques.