LAFONT , a Parisian eyewear brand popular for its delicate French designs and unique colors that are not influenced by trends, is being featured at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence until December 25th (Tuesday). A wide variety of eyewear that will enhance your individuality and get you in the winter mood is available.

Founded in Paris, France in 1923, LAFONT was established when the young third-generation owner, Philippe Lafont, and his wife Laurence, a textile designer, launched their first original collection. Their sophisticated designs and color palettes, born from their abundant talent and Parisian flair, quickly attracted attention and were highly acclaimed worldwide.

Left: "COMMENT" ¥30,240 Eyewear with a distinctive shape. The color of the temple ends adds an accent to this model.


Right: "BAXTER" ¥41,040

The sophisticated, square shape makes these glasses ideal for business settings. The temples feature a waffle fabric motif printed in silk screen, creating a simple yet distinctive design.

One of LAFONT 's appealing features is its beautiful colors. The acetate colors, which are custom-made, are each handcrafted by Mr. Lafont himself, and unique colors are created by manipulating the brightness and saturation and combining them. Furthermore, the titanium frames, made from world-renowned Japanese titanium, are given attractive colors through the latest coloring technology in France, the company's home country.

Left: "BOOK" ¥37,800. A trendy round shape. The two-tone front features a color transfer around the rim.

Right: "ARTHUR" ¥34,560. A simple square shape. This model features a two-tone design with different colors on the front and temples as an accent.

This season, the lineup features eyewear with Parisian flair in its color palette and exquisite shapes. From models with accent colors and designs on the temples to a wide variety of styles suitable for both business and casual occasions, there's something for everyone.
Why not enjoy your winter outfits with eyewear that subtly adds a touch of individuality?

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LAFONT promotion
□November 28th (Wednesday) - December 25th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.