FIVEISM × THREE, a comprehensive men's cosmetics brand that allows men to enjoy makeup, has revamped its popular men's anti-aging care line* under the new name "For Men Gentling," evolving into a more extensive lineup. The THREE products, which include a renewed " skincare " line with new ingredients and the addition of " scalp & haircare ," will be released on December 5th (Wednesday) at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories/Cosmetics .

*This refers to skincare appropriate for one's age.

The latest care items for an era where men's impressions influence business.

Men have different skin characteristics than women, and their skin and scalp tend to produce more sebum. For men, oily skin, dirt, and odor are troublesome issues throughout the year. In today's world, where a man's appearance can significantly impact his business, maintaining healthy and comfortable skin directly contributes to a positive impression.

THREE 's newly relaunched "For Men Gentling" features naturally derived ingredients such as essential oils, plant oils, and extracts selected to condition men's skin, providing thorough care for skin concerns unique to men.

Skincare that addresses skin specific to men

A common skin concern for men is the contradictory condition of having oily, shiny skin that is also dry. This is because, although men's skin is thicker than women's, it is actually exposed to more sensitive conditions.

The "For Men Gentling" skincare items contain niaouli oil, an essential oil derived from the leaves of the niaouli plant, which has cleansing properties, and sake lees extract derived from "Otoko-zake," a famous sake from Nada. They address the unique skin characteristics of men, which are thick yet delicate and prone to irritation, leading to healthy skin and a clean, fresh appearance.

Click here for details on the newly revamped FIVEISM by THREE products!