Loro Piana , a world-leading fabric manufacturer that develops exceptional apparel collections using precious raw materials, will open a pop-up store on the 1st floor of the main building, at The Stage. This limited-time event, commemorating the 10th anniversary of the brand's renowned baby cashmere, will offer a special opportunity to interactively experience the wonderful feel of the material and the Alashan Mountains of Mongolia, the home of baby cashmere. The event will run from Wednesday, November 7th to Tuesday, November 13th.

Sweater: 252,720 yen

Combining the harsh climate, rugged terrain, and extreme natural conditions with tireless effort, passion, and skill, Loro Piana 's baby cashmere is produced in the Alashan Mountains of Mongolia, its homeland, where extremely fine underfleece, harvested only once in a goat's lifetime, is transformed into a high-quality fiber.



The pop-up store, which opens on Wednesday, November 7th, will showcase the "Jubilee Collection," which makes the most of the natural colors of undyed baby cashmere. For women, fur-trimmed capes and bags will be exclusively at Isetan Shinjuku Store , along with bomber jackets, turtleneck sweaters, and accessories such as caps and scarves. The men's collection will also feature trendy items such as bomber jackets, duffel coats, and sweaters.

Left: Bomber jacket ¥2,209,680, sweater ¥300,240, pants ¥347,760 Right: Sweater ¥347,760, skirt ¥228,960, boots ¥300,240

These are all rare and valuable items that can only be seen at Isetan Shinjuku in Japan. This special opportunity to enjoy the world of pure white allows you to fully appreciate Loro Piana 's dedication to cashmere.

Loro Piana Pop-up Store
□November 7th (Wednesday) - 13th (Tuesday)
□Main Building 1st Floor = The Stage

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury (Men's)
Main Building, 4th Floor = International Luxury (Women's)
03-3352-1111 (main representative)