Breitling, a brand with a glorious history as a prestigious name in aviation watches, presents its latest creation, the "Premier Collection." From Monday, November 19th to Sunday, December 9th, the extensive lineup of the brand's first modern collection, "Premier," will be on display at the Jewelry & Watches/Breitling section on the 4th floor of the main building.

The original "Premier" from the 1940s had a case size of 36mm to 38mm in diameter, smaller than the standard instrument watch. The case was made of gold, and some models featured a leather strap.

The Premier Collection is inspired by the Premier Series, which was manufactured in the 1940s.
The original "Premier" collection, particularly in an era where design was paramount, reflected the brand's proud tradition of watchmaking. It was also the first Breitling product to feature the product name on the dial, which enhanced the identity of the person wearing the "Premier."

The original "Premier" featured the chronograph movement that made Breitling famous. Combining superior quality and performance, its approachable design and stylish aesthetic, compared to military and aviation watches, has captivated many people.

"Premier B01 Chronograph 42"

1,015,200 yen

Stainless steel case: 42mm diameter, chronograph, approximately 70-hour power reserve, COSC certified chronometer, 10 ATM water resistance, automatic winding.

The Premier B01 Chronograph 42, powered by Breitling's in-house developed and manufactured Caliber 01, is the flagship model of this new collection. It features a 42mm diameter stainless steel case with a transparent case back. The clean dial design features contrasting black subdials, with a chronograph minute counter at 3 o'clock, a small seconds subdial at 9 o'clock, and a date display at 6 o'clock.
Available in two versions, dark blue and silver dial, both feature a black inner bezel around the dial with white tachymeter markings, creating a beautifully unified color scheme.

"Premier Automatic 40"

540,000 yen

Stainless steel case: 40mm diameter, approximately 38-hour power reserve, COSC certified chronometer, 10 ATM water resistance, automatic winding.

The Breitling Premier Automatic 40 exudes understated elegance. Among the new collection, it particularly evokes the elegant original Premier from the 1940s.
The stainless steel case houses the Breitling Caliber 37, a COSC-certified automatic mechanical movement. The dial is available in three colors: charcoal, blue, and silver. The clean, minimalist dial, surrounded by white minute markers, features a small seconds subdial at the 6 o'clock position for an elegant finish.

Reflecting the historical design codes of a bygone era, the "Premier Collection" inherits that tradition while also expressing urban sensibilities and a passion for precise functionality. Why not pick it up and experience the attention to detail for yourself?

Breitling Premier Collection
□November 19th (Mon) - December 9th (Sun)
□Main Building 4th Floor = Jewelry & Watches / Breitling

＊All prices include tax.

For inquiries, please visit the 4th floor of the main building: Jewelry & Watches / Breitling
03-3352-1111 (main representative)
For inquiries via email, please click here.