A magnificent pop-up featuring the yellow and black color scheme, the theme colors of MONCLER 's much-talked-about project "MONCLER GENIUS," will appear simultaneously on the 1st floor of the main building (The Stage) and the 3rd floor of the main building (Stage #3) until October 16th (Tuesday). Each project will offer numerous pop-up exclusive items available exclusively at Isetan Shinjuku Store .

The jacket for "7 FRAGMENT HIROSHI FUJIWARA" is making a comeback.

On the first floor of the main building, at The Stage, the men's brand "7 FRAGMENT HIROSHI FUJIWARA," the unisex brand "2 1952," and the women's brand "4 SIMONE ROCHA" will be featured. Furthermore, on the third floor of the main building, at Stage #3, the men's brand "5 CRAIG GREEN," the unisex brand "8 PALM ANGELS," and the women's brand "6 NOIR KEI NINOMIYA" will be available.


The highlight of The Stage on the first floor of the main building, where eight unique figures symbolizing "Moncler Genius" are gathered, is the reappearance of items exclusively at Isetan Shinjuku Store from "7 FRAGMENT HIROSHI FUJIWARA," which made a spectacular debut in June as the first project. The beige "BACKSTAGE" jacket is available for purchase again.


The "2 1952" collection, a tribute to MONCLER 's founding year "1952," is a feast for the eyes with its colorful palette. Snow wear from that era is revived after 65 years, with the brand's iconic logo patch and puffer jacket leading the collection with a pop, modern feel and vibrant visuals. The brightly colored nylon racquet is perfect for a playful look.


"4 SIMONE ROCHA," a brand inspired by 19th-century female mountaineers, also offers an exclusively at Isetan Shinjuku Store . The voluminous silhouette, combined with uniquely shaped ruffles and floral motifs, creates a feminine accent, exuding an overwhelmingly elegant and sophisticated mood.

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