---What challenges would you like to take on in hat making going forward?
I'm about to embark on a new challenge, so I'd like to talk about that.
Actually, many customers tell us things like, "My head is too big, so it won't fit," or "My head is too small..."
Therefore, in an effort to offer a solution that better meets the needs of such customers, we are preparing a MADE to ORDER hat service for this promotion.
We're introducing beanies and caps made with cashmere, perfect for snugly covering yourself during the cold winter months. They're comfortable to wear and luxurious, and they're versatile enough to complement both casual and smart, work-appropriate styles. We hope you'll experience the smooth feel of cashmere for yourself.

---So, please tell us about this season's collection.
The theme for the Fall/Winter 2018 season is "Kookoo the Sasquatch Dr." The theme is surgical hybrid transplants by the somewhat unique doctor, Dr. Kookoo. By adding extra touches such as hand-stitched sutures to the hats and their accessories, we have created an arrangement that gives the hats a certain warmth.
The traditional look is adorned with pins, and even the decorative forceps are colored in a vibrant yellow, adding a playful touch of medical style!
This 2-way bucket cap, featuring a Dr. nameplate, would be fun to wear casually or in sports settings.
Additionally, the Number One Beanie Cap, themed around a skilled surgeon and his confidence, is available in two colors. Its butternut squash-like shape, which allows it to be worn like a knit hat, completely covering the ears, makes it a unique new item.

Designer Sawa Voughters

---Could you please tell us about this promotion?
The mysterious yet humorous world of the 2018 Autumn/Winter collection, "Kookoo the Sasquatch Dr."
Additionally, we will be simultaneously holding a MADE to ORDER -100% Cashmere- hat order event, which we introduced as a new challenge. We hope you will try out the luxurious feel of wearing a hat made entirely of cashmere, both inside and out.

Event Information

SAWA VAUGHTERS 2018 Autumn/Winter Hat Promotion
□October 24th (Wednesday) - 30th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods and Accessories

Designer Visit & Custom Event <br>Designer Sawa Voughters will be visiting the store to offer consultations and styling suggestions regarding custom orders and hat parts.
□ October 27th (Sat) & 28th (Sun), 1 PM - 6 PM each day ■ Custom parts price: from 216 yen
*Please note that due to unforeseen circumstances, the store visit may be canceled, changed, or the staff may be absent at certain times.

MADE to ORDER -100% Cashmere- Order Event
□October 24th (Wednesday) - November 6th (Tuesday)
■Number of styles: 2 styles ■Material: Cashmere
■Price: 38,880 yen ■Delivery period: Approximately 1 month later

▶BRAND PROFILE: SAWA VAUGHTERS / Sawa Vaughters

After graduating from Bunka Fashion College, she moved to England. She studied under Stephen Jones, a leading British hat designer, and worked at his atelier, creating collection hats for many fashion houses. Later, she moved to Hollywood, where she designed and created hats for artists' music videos, magazines, and commercials.

In 2000, she was selected for the Los Angeles Gen-Art Newcomer Award in the accessories category. In 2007, she launched her own hat brand, SAWA VAUGHTERS. While developing her own collection line, she also designs and produces hats for advertising and various artists.

*All prices include tax.

inquiry
03-3352-1111 (main representative)
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Accessories
For inquiries via email, please click here.