On the first floor of the main building, at The Stage, the "ETRO 50" capsule collection, created to celebrate the 50th anniversary of the Italian luxury brand ETRO , will launch on Wednesday, October 24th. The collection includes women's and men's capsule collections, including special items available exclusively in Japan, and expresses the artistic and creative world of ETRO .

Event Information

ETRO “ETRO 50” Pop-up Store

□October 24th (Wednesday) - 30th (Tuesday)

□Isetan Shinjuku Main Building 1st Floor = The Stage

"ETRO 50" is a collaborative design by Veronica Etro, the creative director of women's wear, and Keen Etro, the creative director of men's wear. It is a special capsule collection celebrating ETRO 's 50th anniversary, combining the psychedelic taste of the late 1960s when the brand was founded with street elements, creating a colorful, kaleidoscope-like collection.

The women's collection features a warm color palette of orange, red, yellow, pink, and purple. The men's collection is based on a combination of green and blue, and black and white, with red as an accent color. The range of items is extensive, including T-shirts, sweatshirts and hoodies, cotton sweaters, wool-silk shawls, embroidered slip-ons, backpacks, and wallets. While cherishing its identity, the new inspiration that connects to the future expresses ETRO unique artistry and creative worldview.

The "ETRO50" capsule collection, which was launched globally on September 22, 2018, at the flagship store in Milan, Italy, is scheduled to be rolled out sequentially to major stores around the world, including London, Paris, and New York, starting in October of the same year. Isetan Shinjuku will carry a total of 28 items, including 16 women's items and 12 men's items, with 8 women's items and 3 men's items being exclusive to Japan. In addition, souvenir goods will be sold exclusively at this pop-up store.

NEXT> Click here for information on the items available, including limited edition products.