A once-a-year festival that never disappoints—"TOKYO MEN'S FES," which started in 2016 and attracts attention every year with its elaborate setups, is now in its third year. In 2018, in order to liven up Tokyo's fashion scene, various retailers and brands will line up their stores on the 2nd, 6th, and 7th floors Isetan Shinjuku Store, Men's Building , with the 7th floor event space of the main building as the main venue.



With a collaboration with LDH, which is also celebrating its 15th anniversary, just like ISETAN MEN'S , this year's "TOKYO MEN'S FES 2018@ISETAN" will feature a lineup of exciting events. On the 7th floor of the main building, which will be the main venue for "TOKYO MEN'S FES 2018@ISETAN," a new multi-brand store called "THE PLACE IN ISETAN" will appear, bringing together three LDH apparel brands: 24karats/24karats JSB/JSB PKCZ® GALLERY STORE, as well as "AMAZING COFFEE." Limited edition items commemorating the 15th anniversaries ISETAN MEN'S and LDH will be on sale, and past live performance costumes will be on special display.

Additionally, special events in collaboration with retailers and brands will be held simultaneously on the 2nd, 6th, and 7th floors Isetan Shinjuku Store, Men's Building which will serve as satellite venues!

At the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building collaboration project between two notable figures—NAOTO, a member of EXILE, J Soul Brothers III, and HONEST BOYZ® and Creative Director of Studio Seven, and Motofumi "POGGY" Ogi, Director of UNITED ARROWS & SONS and also behind his own project , POGGYTHEMAN—has come to fruition! Bomber jackets designed by both of them will be exclusively at Isetan Shinjuku Store , and the NEIGHBORHOOD souvenir shop, which was popular last year, will also be making a return appearance.

Additionally, Isetan Shinjuku Store, Men's Building 6th floor = Contemporary Casual, the highly acclaimed fashion brand Graphpaper will open a limited-time pop-up store , while at Isetan Shinjuku Store, Men's Building 7th floor = Authentic Wear, BRÚ NA BÓINNE, popular for its original and free-spirited designs, will open a pop-up store featuring limited-edition items that are sure to sell out. Elite brands that are energizing Tokyo's fashion scene will gather in one place.

ISETAN MEN'S celebrating its 15th anniversary, and LDH are collaborating! A limited-time event, "THE PLACE IN ISETAN," will be held.

▶THE PLACE IN ISETAN

A special video is also available! NAOTO and Motofumi "POGGY" Ogi's new label is now available exclusively at Isetan Shinjuku Store .

▶HONEST BOY VS POGGYTHEMAN&STUDIO SEVEN SEASON4 Pop-up Store

The limited-time souvenir shop is back again this year!

▶ NEIGHBORHOOD Pop-up Store

Two exclusive items will be available at the limited-time shop! Works by artists that express the brand's worldview will also be on display and for sale.

▶ Graphpaper Pop-up Store

A limited-time shop packed with special items has opened on the 7th floor Isetan Shinjuku Store, Men's Building !

▶BRÚ NA BÓINNE Pop-up Store

TOKYO MEN'S FES 2018 @ ISETAN

■Main Building, 7th Floor = Event Hall

THE PLACE IN ISETAN

□October 17th (Wed) - 22nd (Mon) *Ends at 6pm on the last day

■ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

HONEST BOY VS POGGYTHEMAN&STUDIO SEVEN SEASON4 Pop-up Store
NEIGHBORHOOD Pop-up Store

□October 17th (Wednesday) - 30th (Tuesday)

■ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

Graphpaper Pop-up Store

□October 17th (Wednesday) - 23rd (Tuesday)

■ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Wear

BRÚ NA BÓINNE Pop-up Store

□October 17th (Wednesday) - October 23rd (Tuesday)

*All prices include tax.

inquiry
03-3352-1111 (main representative)