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2018.09.12 update

Expanding the joy of dressing up and creating "new classics" that will last into the future—a succession of commemorative items for the "Men's Department Store's 15th Anniversary," handpicked by our b（1/8）

Men's occupations, work styles, and work styles are constantly changing with the times, but buyer Yamaura says that if he had to describe the current era in one word, it would be "easy." Today, "easy" is at the heart of business styles, the mindset of working people, and even the way people dress. The fact that sneakers are now worn with suits and backpacks are commonplace for commuting is certainly symbolic of the times, but he is concerned that eliminating stressors in this way will diminish the enjoyment of dressing up.

The symbolic items celebrating the 15th anniversary Isetan Shinjuku Store, Men's Building represent "what Isetan Men's should be proposing now, looking back on the past 15 years." From Wednesday, September 12th, valuable "new staples" carefully selected by the buyers will be available. A wide range of "timeless basics for the future" made possible by the collaboration between established brands and ISETAN MEN'S will be on display.


Now is the time to cultivate the joy and sensibilities of being Japanese.


The Japanese sensibility and distinctive character are evident in the eager anticipation of news of cherry blossoms blooming to herald spring, the joy of eating the first seasonal delicacies when life expectancy increases, and the comforting warmth of sweaters and wool coats when the winter winds blow. However, when everything in clothing, food, and shelter becomes easily controlled, "human sensitivity gradually becomes dulled," according to Yamaura.

The Japanese are naturally adept at mixing and matching, and are skilled at blending old and new elements, much like the art of Honkadori (allusion to a classic poem). When it comes to clothing, Japan, blessed with four distinct seasons, naturally wants to enjoy the seasonality through colors and materials. ISETAN MEN'S 15th anniversary project focuses on "clothing that men should never forget," and a series of special items will be added to the lineup.

The ultimate expression of 2018, brought to you by the next generation of top-tier craftsmen and the finest fabrics.

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