Blue Over, a Japanese sneaker brand from Osaka, is making its debut at ISETAN MEN'S . From Wednesday, September 5th to Tuesday, September 11th, Isetan Shinjuku Store, Men's Building , featuring not only their standard items but also new products from their 2018 Autumn/Winter collection.

Their commitment to carrying out all processes within Japan and their dedication to traditional production methods are currently attracting attention.

"A high level of perfection isn't achieved simply by a single designer sitting at their desk, racking their brains, and meticulously drawing blueprints. It requires human skill, the manufacturing process, collaboration with the designer, and time—only through this process can a truly superior product be created."

Blueover's approach to product design prioritizes creating an environment where the product's existence benefits everyone involved—from the production process and consumers to the companies providing it.

"Using tools made in Japan and cherishing them for a long time in Japan"—this feeling, which was commonplace until recently, has somehow ceased to be commonplace. Japan's once thriving shoemaking industry has also been steadily shrinking in scale due to the impact of mass production overseas. Many factories have even closed down.

Backed by a long history and possessing advanced technology, Blueover shoes are made in a factory that is naturally comfortable to walk in and robust. These simple Blueover shoes have a comforting, nostalgic feel.

Blue Over Promotion □ September 5th (Wed) - 11th (Tue)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
03-3352-1111 (main representative)