NEWS
2018.08.31 update

PENHALIGON'S | A new collection of three fragrances that invite you on a journey through the streets of London is now available exclusively at the men's department store.

A fragrance that uplifts the mood and evokes memories of the past—from British fragrance house PENHALIGON'S comes a new collection called "Hidden London," which invites you on a journey through the streets of London. It will be available in limited quantities from September 12th (Wednesday) at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories/Cosmetics .

Pre-orders will begin on September 1st (Saturday) at 10:00 AM at the Isetan online store!


The newly released Hidden London Collection features three fragrances that will reveal the hidden charms of London. This limited-edition collection teaches us that "there is nothing more wonderful than a journey through scent," opening the doors to your memories and inviting you on a journey of reminiscent experiences.


For those who truly appreciate the allure of fragrance, we present "MARYLEBONE WOOD".

Located in the heart of London's City of Westminster, Marylebone, often referred to as "The Village," is a neighborhood enveloped in a warm, homey atmosphere. With its winding alleys, Georgian brick houses, Sherlock Holmes's former residence, the Wallace Collection, and numerous parks, everything is infused with a fresh air and exudes elegance.

PENHALIGON'S "Marylebone Wood Eau de Parfum" is a sensual and modern fragrance that blends woody notes with an avant-garde edge. It features a perfectly balanced blend of dry, smoky sandalwood, mossy vetiver, and creamy, warm patchouli.



For those who enjoy a rich lifestyle, "KENSINGTON AMBER"

Kensington, located in the Royal Borough of Kensington and Chelsea in London, is home to buildings steeped in London's rich history, such as Kensington Palace and the Victoria and Albert Museum, as well as Edwardian-style mansions, creating a unique atmosphere full of nobility and elegance.

PENHALIGON'S "Kensington Amber Eau de Parfum" is a fragrance that softens the intensity of amber notes, exuding a dignified elegance. Furthermore, the warm, exotic scent of cinnamon evokes the image of the Victorian era, which celebrated prosperity and development, while the comforting sweetness of vanilla reminds us of the luxurious lifestyle of a bygone era.
 

For those who love London's history and traditions, there's "BELGRAVIA CHYPRE".

Belgravia, a district in West London spanning Buckingham Palace and Sloane Square, is an upscale residential area where elegant Palladian-style mansions are used as embassies and residences for the wealthy. It is now known as a popular area for celebrities.
PENHALIGON'S "Belgravia Chypre Eau de Parfum" is a rich and sophisticated classic chypre fragrance. It features bergamot, oakmoss, and patchouli as the main notes, accented with raspberry, pink pepper, and rose.

PENHALIGON'S Hidden London Collection Marylebone Wood Eau de Parfum (Fragrance: Woody/100mL) ¥23,760 Purchase here
Kensington Amber Eau de Parfum (Fragrance: Oriental/100mL) ¥23,760 Purchase here
Belgravia Chypre Eau de Parfum (Fragrance: Chypre/100mL) ¥23,760 Purchase here
*The Isetan online store will begin pre-sales on September 1st (Saturday) at 10:00 AM.


*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories/Cosmetics
03-3352-1111 (main representative)
For inquiries via email, please click here.

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