Once you've decided to get married, there are so many things to decide. From the attire for the ceremony, to the engagement ceremony, the wedding venue, the reception venue, the commemorative gifts and favors related to them, the thank-you gifts, the honeymoon, the new home, reviewing insurance, and so on... "Isetan Bride" plays the role of connecting customers to the various shopping areas within Isetan Shinjuku to meet their diverse needs.

Tamura, the person in charge, says, "When you decide to get married, Isetan Bride is the counter you can jump into. There is no other service that can provide comprehensive advice on all aspects of marriage." Tamura, an expert in choosing wedding venues, and Aratani, who also has experience as a wedding planner, will be asked questions about "the current state of weddings" by Tashiro, editor-in-chief of Isetan Men's Net (hereinafter IMn), representing men!

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Left: Keiko Aratani, Assistant Manager, Occasion Bridal, Living Solutions Product Division Center: Moe Tamura, Senior Stylist, Shinjuku Living Solutions Sales Department, Living Solutions Division Right: Keita Tashiro, Editor-in-Chief, Isetan Men's Net

It's definitely worth knowing about the latest bridal trends for 2018!

Tashiro: Following our previous interview on IMn about "Bridal Rings Chosen from a Man's Perspective ," this time we'll be discussing weddings from a man's point of view. First of all, let me ask you frankly, what is the average budget for a wedding these days?

Tamura: For those who choose Isetan Bride, the average cost per person is around 70,000 yen. The deciding factors for a wedding and reception are "accessibility, food, and facilities/amenities," and when you consider all the factors that contribute to the satisfaction of the invited guests, that budget comes out to about that level.

Tashiro: Approximately 70,000 yen! This is very good information for readers of Isetan Men's Net who are reading this. How many guests will you be inviting to your wedding reception?

If it 's mainly family members, it's 20-30 people, and if you add friends it's 50-60 people, and for a grand wedding it might be over 100 people. On average, it's 60-80 guests.

Tashiro: If you consider your budget multiplied by the number of guests, you can get a rough estimate of what's needed for a wedding. I've been married for quite a while now, but honestly, people these days are amazing! How far in advance do customers usually come to Isetan Bride for advice?

Tamura comes to us one to one and a half years before the wedding after deciding to get married. Then, they decide on a venue in just under two months and start preparations. Generally, it's said to be six months in advance, but those who have specific requirements for the venue, such as wanting a private atmosphere, can decide earlier.

Tashiro : I see. We'll discuss the wedding venue in more detail later, but may I ask about the "Isetan Bride" shop?

Page 2: Please tell me what Isetan Bride can do.