BLANC , a rising eyewear brand popular for its sophisticated fashion sense and reliable craftsmanship in Sabae City, Fukui Prefecture, one of the world's leading eyewear production areas, is making its debut at Isetan Men's. A pop-up store will be held from July 11th (Wednesday) on the 2nd floor Isetan Shinjuku Store, Men's Building in the International Creators section . In addition to the latest men's collection, the release of pre-order and exclusive items is also something to look forward to.

The men's line officially launched in the Spring 2017 season.

The eyewear brand BLANC debuted in 2012 by designer Toshiyuki Watanabe, who was born in Fukui Prefecture, a major center for eyeglass production. Watanabe participated in the launch of a domestic brand that is popular overseas and also handled the buying for the select shop that the company operates. This experience, along with his hometown, became the impetus for launching BLANC .

The brand's designs were used on the runway for Casely-Hayford at London Fashion Week in 2014, and it was the only eyewear brand to participate in the "Le Japon Rive Gauche" exhibition held at the Paris department store "Le Bon Marché" in August of the same year, attracting attention both domestically and internationally.

The reason BLANC eyewear has a different color only at the tip of the left temple is that when it's lying on a table or something, it's instantly recognizable as BLANC , and when worn, it's behind the ear and doesn't draw attention to itself, which matches the brand concept, so it's been made into an icon.

The wide variety of colors is also one of BLANC 's appealing features.

The latest collection features oval-shaped metal-framed sunglasses that perfectly match the trendy 90s street style, a design combining an acetate front with metal temples (a first for this season), and classic Wellington-style models with slightly brighter, contrasting tortoiseshell-patterned frames. All of the sunglasses are fitted with lenses in carefully selected colors, adding a touch of flair to simple summer styles.

These eyewear pieces, crafted with the delicate techniques of skilled artisans in Sabae City, Fukui Prefecture, offer a comfortable, stress-free fit combined with a contemporary sensibility, beautifully enhancing your individuality as a fashion item. This time, there's a particularly wide selection of sunglasses, so be sure to check them out for the upcoming summer.

BLANC Pop-up Store
□ July 11th (Wed) - 22nd (Sun)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)