Bringing the extraordinary into everyday life—the act of "going out of one's way to wear a kimono" —Y. & SONS, a men's kimono tailor created by Yamato, a kimono shop founded in 1917 that celebrated its 100th anniversary last year, will open on the 8th floor Isetan Shinjuku Store, Men's Building at Isetan Men's Residence . From June 29th (Fri) to July 10th (Tue), a concept store transcending the boundaries of Japanese and Western styles will open on the same floor at "THE GALLERY by CHALIE VICE," with the theme of "How to spend summer in the city."

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Located in Kanda Myojin, Tokyo, Y&SONS is a noteworthy brand offering a wide range of men's traditional Japanese attire, from formal silk kimonos to casual striped and checkered cotton kimonos, and even yukata perfect for the upcoming season. The store also carries items from accessory and general goods brands selected by stylist Takeshi Futamura, proposing not only traditional kimono styling but also free-spiritedコーディネートs that incorporate details and ideas from Western clothing. This concept store will also showcase new ways of dressing that blend Japanese and Western styles.

"Transforming an ordinary day into something extraordinary and surreal by wearing a kimono." We hope you will take this opportunity to experience the power and charm of Y&SONS kimonos that captivated CHALIE VICE.

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"Y. & SONS × CHALIE VICE - How to spend summer in the city center -"
□June 29th (Friday) - July 10th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence / Charlie Weiss

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence / Charlie Weiss Contact: Koizumi, Sugawara, Oginai
03-3225-2853 (direct)