Check out the exclusive bags, SLG (small leather goods), and apparel that can only be purchased at Isetan worldwide! -- PRADA pop-up store, currently being held Isetan Shinjuku Store, Men's Building 1F = Promotion until June 26th (Tuesday), is overflowing with the futuristic charm that the brand is known for.

The lineup also includes bags used in fashion shows.

Anyone who sees PRADA pop-up store and is reminded of the runway show from the Fall/Winter 2018 men's collection is a true PRADA enthusiast. The interior of this pop-up store has an industrial feel that evokes the fictional factory "Prada Warehouse" that caused a stir in the collection. Containers found in a logistics warehouse are represented in various materials, and PRADA 's new logo, designed by the architectural firm OMA led by Rem Koolhaas, comes alive.

What catches the eye at the pop-up store are the bags that showcase PRADA 's signature nylon strength. The new logo is adorning the iconic black nylon material of PRADA , and the arrangement of the triangle plate with the new logo is also innovative. In addition to the classic black, the white nylon bags add a fresh touch.

Futuristic and industrial design

The new bag designs feature unique shapes, such as messenger bags and 2-way styles, adding a stylish accent to any outfit. Furthermore, overprinted leather bags made from soft calfskin with a hand-painted-like finish are also available. PRADA 's signature ideas enhance the enjoyment of fashion.

Discover your favorites at this pop-up store, which is packed with the latest and future of PRADA , including the world's first pre-release of the Fall/Winter 2018 collection.

PRADA Pop-up Store
□Wednesday, June 13th to Tuesday, June 26th
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)