For those who find ordinary men's cosmetics insufficient— BOTCHAN , a men's cosmetic brand that heralds the dawn of an era where you can enjoy skincare more freely according to your own sensibilities, is making its debut at Isetan Shinjuku Store, Men's Building . From Wednesday, June 27th, a limited-time pop-up promotion will be held on the 1st floor Isetan Shinjuku Store, Men's Building in the men's accessories area , offering a special opportunity to fully experience the brand's appeal with its complete lineup of items.

LOOK BEYOND. — Let's break free from the idea of "manliness."

In this era of increasing tolerance for diversity and genderless youth, we want skincare to be similarly free, flexible, and something that can be chosen according to one's own sensibilities. With this wish in mind, the men's cosmetic brand BOTCHAN was launched, offering cosmetics that focus on "making the skin look beautiful," something not found in conventional men's cosmetics.

After two years of development and numerous prototypes, the meticulously crafted recipe focuses on natural plant-derived ingredients, and is paraben-free, alcohol-free, and colorant-free, ensuring it satisfies even the most discerning consumers. The texture is refreshing and non-greasy, yet provides thorough hydration, leaving skin feeling supple without being sticky, making it easy to use even for those who don't usually wear skincare products. Based on natural eucalyptus essential oil, the subtle citrus forest scent leaves a fresh and delicate impression.

Furthermore, the packaging, designed with the desire to make skincare more enjoyable, features colorful hues and dynamic drawings to create a playful feel. It breathes new life into the uniform designs of conventional men's cosmetics, and the packaging, which you'll want to show off, is another attractive feature. Pay attention to BOTCHAN , which transcends the category of "for men" and represents the first step in an era where people can choose cosmetics more freely.

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(From left) Facial cleanser "Gentle Cleanser (BOT Cleansing)" (125g) 2,052 yen

Forest Toner (BOT Toner) (150mL) ¥2,160

Flower Moisturizer (BOT Emulsion) (100mL) ¥2,484

The "Gentle Cleanser" envelops your skin in a creamy lather, gently removing sebum and dirt. After washing, your skin feels smooth and moisturized, maintaining a clean and hydrated complexion.
"Forest Toner" contains natural plant extracts with moisturizing and skin-tightening effects, which condition the skin from the stratum corneum and lead to smooth skin with minimized pores. Also suitable for dry skin after shaving.
The high-quality, paraben-free, plant-derived gel-cream beauty emulsion "Flower Moisturizer" provides excellent hydration without feeling sticky, melting into the skin. It's recommended to use it with the skin-tightening lotion "BOT Toner." Use it morning and evening after cleansing and applying toner.

(From left) "Collon Stick (BOT Cologne Stick)" (24g) ¥2,484

Men's "Skin Perfector Matte (BOT K Cream)" (20g) ¥2,484

"Honey Lip Balm (BOT Lip Balm)" (10g) 1,404 yen

This cologne stick, infused with the scent of citrus forest, can be rolled onto the neck, wrists, underarms, and behind the ears to mask unwanted odors. It's perfect for use before meeting people or whenever you want to refresh yourself.
Skin Perfector Matte is a men's skin-correcting cream that instantly gives you flawless-looking skin. It controls shine and creates smooth skin with minimized pores. This colorless and fragrance-free cream covers pores and instantly makes your skin look beautiful.
This "Honey Lip Balm" moisturizes dry lips with the blessings of honey. Designed for men, it has a matte finish with a firm texture and a subtle vanilla scent.

BOTCHAN Pop-up Promotion □ June 27th (Wed) - July 10th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

*All prices include tax.

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03-3352-1111 (main representative)
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