Making its debut at Isetan Shinjuku! — Native Sons, the eyewear brand created by Tammy Ogara, designer at the LIGHT Co. Ltd, who has been involved in eyewear products that lead the trends in glasses for many years, will be opening a pop-up store Isetan Shinjuku Store, Men's Building 1F, Seasonal Goods & Accessories starting June 18th (Monday). Like "HITCHCOCK" and "GIGER," which will be featured at the pop-up, all model names are taken from leading American film directors, poets, creators, and journalists. Choosing and wearing a pair of glasses while considering the relationship between the model name and the design is also a way to express a man's style.

The concept is "Industrial Design Revolution."

Native Sons is an eyewear brand that combines 100% original designs born from creative sensibilities, carefully selected top-quality materials, and high-quality handcrafted workmanship that is simple yet meticulously detailed. Made in Fukui and Sabae, a major global center for eyewear production, both the acetate frames that enhance the wearer's presence and individuality, and the metal frames that bring out intelligence and elegance, are appealing because of the careful craftsmanship down to the smallest detail.

The pop-up store offers a wide selection of approximately 200 different styles, including many frames with smaller lens diameters, making them ideal for people with smaller faces or those who want a sharper look when wearing glasses. The frames feature beautiful lines and provide a secure fit.

For example, the "HITCHCOCK," with its strong browline that creates a sharp impression, is a Boston-shaped brow type that retains a rounded shape while having a masculine form, and is characterized by an aggressive form that looks like wings are sticking out. The exquisite rim line created from the original acetate (cell) and metal combination and the combination of rugged temples are also popular.

Furthermore, the "GIGER," with its seemingly unconventional octagon shape, boasts a lightweight design thanks to its titanium frame. The high bridge placement balances the overall look, and the perfect fit achieves a balance between delicacy and solidity. The unique spatula-shaped temples maintain a firm, extended length and tension at the sides of the head.

Native Sons Pop-up Store
□ June 18th (Mon) - 28th (Thu)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods and Accessories

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Seasonal Goods & Accessories
03-3352-1111 (main representative)