ETRO , a leading Italian luxury brand, has unveiled its Fall/Winter 2018 men's collection at Isetan Shinjuku Store, Men's Building , 4th floor, Men's Luxury . The brand, whose "Indian Summer" pop-up store held in May and concluded to great acclaim is still fresh in our memories, is celebrating its 50th anniversary this year. To commemorate this milestone, the Fall/Winter 2018 men's collection expresses the love and dedication accumulated over 50 years at the Palazzo del Ghiaccio in Milan through a magnificent installation. The theme is "DANDY Detour." Enjoy the profound lifestyle of the "ETRO man" along with two looks that symbolize the start of ETRO 's season.

This season's collection is depicted through a journey that recounts Dandy's private life and memories. Dandy is a worldly man, curious and elusive. He is an avid traveler, a trait rooted in his own origins. He is like a combination of David Bowie, Bruce Chatwin, and Epicurus. Possessing the elements of a true "Etroman," he is wild and intelligent, quiet and bold. Dandy's home is a monument to his unconventional life, filled with collections and unusual items gathered from his travels around the world.

For example, the first look features a long double-breasted trench coat with cut-off details that are very much in line with this season's style. While retaining the basic details of a trench coat, the cut-off hem creates a frayed look, showcasing the captivating craftsmanship of an item that "incorporates traditional British tailoring techniques while deliberately breaking them down."



The suit set, which is offered to be paired with the coat, features a light gray base with prints of retro stamps, maps, and vehicles. The material is also characterized by its texture, making it enjoyable even in the lingering heat of early autumn.

The second look features a beautiful light purple jacket style with an iridescent body and tone-on-tone botanical embroidery on the chest and back. As shown in the look, pairing it with brightly colored socks to match the outfit completes a dapper style that is distinctly ETRO .

Mitsukoshi Isetan's luxury online store, "NORENNOREN," will be rolling out its 2018 Autumn/Winter collection sequentially starting June 27th!

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)