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2018.06.05 update

Forging new bonds through communication and action—what are the "Father's Day gifts of the future" recommended by buyers?（1/4）

When it comes to Father's Day gifts, polo shirts, ties, underwear, pajamas, aloha shirts, and items tailored to his hobbies are the usual bestsellers, but this year, let's shift our perspective a little and choose gifts with a "future" in mind. Yoichi Okada, buyer at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence, is also a father of one, and he laughs, saying, "Before I knew it, I was on the receiving end of gifts." He has picked out some noteworthy items available on the same floor with the theme of "Father's Day gifts of the future." He proposes convenient digital gadgets that will enrich your life and would be a welcome gift this year.


Yoichi Okada, Buyer in charge of Isetan Men's Residence, 8th Floor Isetan Shinjuku Store, Men's Building

The joy of "sharing new values and experiences" through objects.

"Dads don't often get to be the center of attention in the family, but Father's Day is a chance to be remembered, aside from their birthdays. Until now, it was common to think about your dad's hobbies and preferences and buy him something he might like, but the way Father's Day gifts are given is changing," says Okada.

While feelings of affection and gratitude towards fathers remain unchanged, the focus has shifted to gift-giving that involves "sharing values and time" through material possessions. Giving something "unfamiliar" to the father's generation can lead to new joys and discoveries, fostering new family bonds and communication. Fathers are curious and know the joy of owning things, so give them something cool that they can really use!

The top contender for the NEXT Mirai Gift is the latest earphones.

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