The iconic "Force 10" collection from French jeweler Fred invites you to a pop and stylish summer.
Fred's limited-time promotion "POP MY MOOD!!" will be held at The Stage on the 1st floor of the Isetan Shinjuku Main Building from May 14th (Monday) to May 22nd (Tuesday). During this period, many pre-sale at Isetan Shinjuku Store and special limited-edition items will be available, as well as a semi-order event where you can customize your "Force 10" to your liking, and a lucky color diagnosis.

A/Force 10 MM Bracelet (18K White Gold x Lacquer Finish x PET) 205,200 yen

B/Force 10 MM Bracelet (18K Pink Gold x Lacquer Finish x PET) 189,000 yen

C/Force 10 MM Bracelet (K18YG x Lacquer Finish x PET) 189,000 yen

D/Force 10 MM Bracelet (18K Yellow Gold x Lacquer Finish x Stainless Steel) 197,640 yen

E/Force 10 MM Bracelet (18K White Gold x Lacquer Finish x PET) 205,200 yen

The "Force 10" bracelet collection lets you enjoy a world of luxurious colors and the sparkle of jewelry.

The "Force 10," available for pre-sale in vibrant, pop colors, is a signature collection of the brand. It will be available in five colors: green, yellow, pink, blue, and orange.
The story of Force 10 began when founder Fred Samuel's son made a bracelet for his beloved wife by fastening yacht cables together with shackles. Force 10's first collection was released in 1966 and was revived in a modern style in 2007. The braided cables and gold buckles can be freely rearranged, allowing for a variety of combinations.

A/ Cuff Bracelet (18K White Gold x Diamond + Alligator) 729,000 yen

B/Cuff Bracelet (K18WG Black Ceramic Coating x Diamond + Alligator) 599,400 yen

C/Cuff Bracelet (K18PG + Alligator) 421,200 yen

A cuff bracelet made with luxurious alligator leather, exclusive to Isetan, is now available.

In addition to the popular cable-type bracelets, a cuff bracelet luxuriously crafted from chic alligator leather will be released exclusively at Isetan. Enjoy the "Force 10" bracelet with an even greater presence than before.

We also offer a unique semi-customization system and lucky color diagnosis to enable more personalized choices.

During the event, the brand will introduce "L'Atelier FRED," a semi-customizable system that combines the brand's renowned craftsmanship, creativity, and digital technology. This system allows customers to customize the buckle of their "Force 10" bracelet. By choosing from the buckle material, stone type, and lacquer finish, customers can create over 10 million possible combinations.

Additionally, a lucky color consultation will be held to make choosing a bracelet more enjoyable. Supervised by astrologer Johnny Kaede, who is active in fashion magazines and other media, the "FIND YOUR COLOR" lucky color consultation will give you a chance to discover new colors you might not have chosen before.
Make a lasting impression this summer with the Force 10 bracelet, and enjoy a world of luxurious colors and the sparkle of fine jewelry.

Fred POP MY MOOD!!
□Main Building 1st Floor = The Stage□May 14th (Mon) - 22nd (Tue)

*The abbreviations used in this article are as follows:

(SS = Stainless steel, K18 = Gold with a purity of 750 parts per thousand (75% of pure gold, assuming K24 is pure gold), YG = Yellow gold, PG = Pink gold, WG = White gold, PET = Polyester)

*All prices include tax.

For inquiries, please visit the 4th floor of the main building: Jewelry & Watches / Fred
03-3352-1111 (main representative)
For inquiries via email, please click here.