Cool Biz is now in its 14th year. Isetan Men's is rethinking the simplified Cool Biz and proposing a dressy style that cleverly incorporates "functional" materials as a "summer comfort style." Focusing on the key item, "trousers," the article also explains how to style the "neckline" and "chest area."

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Isetan Shinjuku Store, Men's Building 5th Floor: The business clothing offerings are simply cool styles that elevate a man's image . Buyer Inaba says, "I feel that customers are becoming more conscious of dressing appropriately in the height of summer. The fact that they want to enjoy a variety of outfits because they are freed from suits in the summer is a testament to the success of Cool Biz. Furthermore, with the diversification of work styles, the number of customers who enjoy wearing ties in the summer is definitely increasing." Isetan Shinjuku Store, Men's Building 5th Floor has a wide selection of items that offer unique summer-appropriate suggestions in terms of materials, silhouettes, and styles.

Summer is the perfect time for an elegant tie-up.

This year's key item for cool style is undoubtedly trousers. More and more people understand that " trousers become the main focus of your style once you take off your jacket," and highly designed trousers, influenced by the return to classic styles in recent years, are attracting attention, with more people paying attention to design and silhouette.
Furthermore, pairing a tie made of summery materials and colors with a tab-collar shirt that adds a classic touch creates a polished summer look.

Buyer's suggested tie-up style

① The classic color combination of a blue jacket and gray trousers.

② Boldly combine items with strong individual characteristics.

Enjoy a trendy, casually chic summer

The key to upgrading casual wear and making it suitable for formal occasions lies in the jacket's material, the choice of innerwear, and variations in the V-zone. Adding trendy elements will give your styling a fresh, on-trend feel.

Buyer's suggested casual upstyle

① A bold summer style made possible by dressing up casually.
② Come to the office on Fridays in casual attire.
③ If I had to choose based on function, I'd vote for packable.