On the afternoon of the opening day of THOM BROWNE limited-time pop-up store, which started on Wednesday, April 25th, on the first floor of the main building (The Stage), designer Thom Browne himself visited the store. He signed items purchased by fans seeking the "THOM BROWNE DOES MADRAS" capsule collection, exclusively at Isetan Shinjuku Store , and readily posed for photos with them.

The highlight is the outfits worn by the two mannequins.

Thom Browne made a stylish entrance at the pop-up store featuring a lineup of colorful Madras check special items for men and women. He was instantly surrounded by fans, but he responded with a smile and even posed for a photo with a man who had purchased a skateboard, both holding the boards.

—What are your impressions of this pop-up store?
Isetan is a special place for my collection. I am very happy to be able to present this special collection in this way. I am also thrilled that so many fans have come to visit.

—What would you like people to pay attention to at the pop-up store?
The highlight is the outfits worn by the two mannequins. This is an iconic look from THOM BROWNE this season, but the items in "THOM BROWNE DOES MADRAS" are a more wearable version of this look.

—What message do you want people to receive from your designs?
Experience the world of THOM BROWNE through our pop-up store. The THOM BROWNE concept I present on the runway is very strong, but I also hope you will receive the message of THOM BROWNE , which is easy to wear and relatable.

THOM BROWNE Pop-up Store

□April 25th (Wednesday) - May 1st (Tuesday)
□Main Building 1st Floor = The Stage

*Please note that quantities are limited, and we apologize if an item is out of stock.
*Depending on the crowd situation on the day, we may limit the number of items you can purchase. Thank you for your understanding.

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)