The season for wearing Reyn Spooner, a long-established brand known for its "lined" Aloha shirts originating in Hawaii, has arrived. This year, they've unearthed stock from Hawaii and are offering a rich lineup with a variety of colors and patterns. "Actually, the 'Lahaina Sailor' made in Hawaii will be taking a break after this delivery," says Nobutomo Shibata, the renowned buyer for authentic casual wear on the 7th floor Isetan Shinjuku Store, Men's Building as he introduces the brand's charms in detail.

"Spooner Cloth" allows you to enjoy its best condition for a long time.

Reyn Spooner was founded in 1956 by Reyn McRough, who ran a men's clothing store in Southern California, after he moved to Hawaii and partnered with Ruth Spooner, a seamstress who made surf trunks in Waikiki. In 1959, they opened a store in Ala Moana Center, and today they are known as a quintessential Aloha shirt brand.

When you think of Reyn Spooner, you think of Made in Hawaii, and when you think of Made in Hawaii, you think of Spooner Cloth. Spooner Cloth is a blend of 55% cotton and 45% polyester, making it comfortable against the skin and wrinkle-resistant. While rayon-silk aloha shirts require careful handling, Spooner Cloth is appealing because you can wear it from Narita or Haneda airport, wash it when you arrive at your resort, and wear it crisp the next morning without ironing. It's also easy to care for, as the color doesn't change easily even after repeated washing, allowing you to enjoy its best condition for a long time. This easy care is a hidden gem and the secret to its popularity.

Aloha shirts: Left: ¥19,224, Right: ¥17,064 ■ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
View the Reyn Spooner product list on the Isetan Online Store.

Furthermore, Spooner Cloth was uniquely developed to achieve a uniform print that cannot be achieved by simply using it as a lining, meaning that there would be no Reyn Spooner without Spooner Cloth.

NEXT: Two Fits and the Charm of "Lahaina Sailor"