WILDSWANS, a Japanese leather goods brand established in 1998 and celebrating its 20th anniversary this year, manufactures its products at its own factory in Ibaraki Prefecture, guided by the motto of "creating durable and long-lasting tools." From April 25th (Wednesday), four Isetan Men's exclusive models based on the brand's standard items will be available at Isetan Shinjuku Store, Men's Building 1F, Men's Accessories. Each item is a beautiful piece that will appeal not only to fans of the brand but also to discerning adults.

It has a reputation for "functionality, strength, and beautiful finish."

"We will continue to create products that people will find appealing, products that are not meant to be discarded after a short period of time." - Wild Swans' manufacturing philosophy is based on the premise of long-term use, emphasizing curves and overall form, and incorporating designs that prevent deterioration into their products. The brand's leather goods are made with a high aesthetic sense, paying meticulous attention to every detail, such as "functionality, strength, and the beauty of the finish." Products that are finished with long hours and careful handiwork from the initial process to the final finish gain character the more they are used, and become familiar to the user's hands.

The four Isetan Men's exclusive models featured this time all use shell cordovan (horsehide) from Horween Leather Company in the USA for the exterior, and robust saddle pull-up leather from Masuer Leather Company in Belgium for the interior. There are three color patterns: black x black, dark burgundy x chocolate (commonly known as "#8"), and Horween's new color, bourbon x chocolate.


Horween's shell cordovan is not only incredibly strong, but it also develops a beautiful sheen with age, creating a unique and appealing aging process. The saddle pull-up interior features an elegant embossed finish, and all four types of hardware are uniformly gold. The Wild Swans logo is also foil-stamped in gold, further enhancing its presence.

NEXT: A beautiful long wallet for those who don't want to bend their banknotes.