CHARVET , a French shirt manufacturer that offers a wide range of high-fashion items, including dress shirts crafted from premium materials and expert tailoring techniques, will be holding a pop-up promotion at Isetan Shinjuku Store, Men's Building 1F, Dress Shirts & Ties section. This limited-time event, starting on Wednesday, April 11th, will feature a variety of items not normally available at Isetan Shinjuku Store, Men's Building , offering a special opportunity to fully showcase the brand's appeal.

Dress shirt: ¥49,680

CHARVET began its history by opening the world's first bespoke shirt shop on Rue Richelieu, a Parisian arcade. Since its founder, Christofle Charvet, opened the shop in 1838, CHARVET has continued to provide high-quality products based on the concept of "good taste for executives." The high quality of its products was such that it won the gold medal and the grand prize at the European shirt manufacturers' competition held at the 1889 World's Fair.

The brand enjoyed renown throughout Europe from its inception, becoming a supplier to numerous royal families, including those of Britain and Spain, while also fulfilling orders from leading cultural figures, business leaders, and politicians of the time. Later, in 1870, it moved to Place Vendôme, famous for its monumental tower, and in 1982, it relocated to its current location at 28 Place Vendôme. Taking advantage of its spacious location, the brand has expanded its collection to include ladies' clothing, leather goods, and accessories, and continues to operate to this day.

The limited-time promotion will feature a lineup of items not usually available at Isetan Shinjuku Store, Men's Building including dress shirts and ties.
(Clockwise from top left) Ties: ¥25,920 each, Bow ties: ¥22,680 each, Scarves: ¥34,560 each, Belts: ¥28,080 each

The appeal of CHARVET shirts lies in their supple texture, achieved through meticulous tailoring of each individual garment. This promotion features a wide range of shirts that embody the brand's identity, crafted with the ideal of being three-dimensionally shaped and soft to the human body. In addition to ties and pocket squares made from high-quality silk, bow ties, stoles, belts, socks, and boutonnieres will also be available for a limited time.

Among the many fashion houses lining Place Vendôme today, CHARVET is the oldest. Don't miss this opportunity to see the many classic yet stylish items on display inside the store.

CHARVET Promotion
□April 11th (Wednesday) - 17th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties

*All prices include tax.

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03-3352-1111 (main representative)
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