JAPAN MADE PRIDE – Japanese craftsmanship, refined through time and effort.
2018.03.27 update

JAPAN-MADE, REFINED──Further refined Japanese craftsmanship #2（3/5）


Because it's something you use every day, it's important to choose something you truly believe in.



A spin-off from BasShu, a home fabric brand committed to high-quality Japanese craftsmanship, including Banshu-ori textiles. Focusing on the era before mass production, it revives the charm of traditional underwear for the modern age.

Old Homesteader Henley Neck T-shirt ¥12,960, Trunks ¥4,104 ■ Isetan Shinjuku Store, Men's Building B1F = Men's underwear, nightwear, loungewear, socks, handkerchiefs

The brand debuted in 2017 after encountering deadstock boxer shorts made in the USA. They create high-quality, timeless products, including boxer shorts made with Banshu-ori fabric, a traditional textile that has been passed down for over 200 years in Nishiwaki City, Hyogo Prefecture.

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[Interview] Old Homesteader Satoshi Fukuhara | Commitment and Aesthetics - His meticulously crafted underwear is changing the concept of "underwear"


NEXT> An aesthetic sense that allows you to enjoy the extraordinary, and a universality that is mindful of everyday life.

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