EVENT
2018.04.01 update

Superior quality and unique designs—exploring the appeal of Made in Japan watches!（3/3）

03.28 Wed -04.10 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project

MINASE


Minase is a watch brand created by Kyowa Seikou, a cutting tool manufacturer located in Yuzawa City, Akita Prefecture. They are dedicated to watchmaking day and night, striving to create products that will be talked about for 100 years to come.
The structure designed to uphold this belief is the "MORE structure," inspired by the traditional Japanese craft of kumiki (interlocking woodworking). The Zaratsu polishing process, used as the base treatment for the Japanese parts, involves approximately 500 steps for all 200 parts of the case and bracelet, demonstrating the meticulous effort put into achieving a clear and beautiful mirror finish.

FIVE WINDOWS


This is a flagship model for Minase. The five windows located on the crystal, case back, and both sides of the case allow you to fully appreciate the dial's overwhelming three-dimensionality and substantial feel. The case-in-case structure is more easily understood, making this the perfect timepiece to differentiate yourself from other brands.


Minase
FIVE WINDOWS "VM03-M03SB"
496,800 yen
Stainless steel case: 46.5mm (height) x 38mm (width), 5 ATM water resistance, automatic movement

The Five Windows stainless steel bracelet model is a popular item at Isetan Shinjuku Store, Men's Building .
While retaining the case-in-case structure and other features, this model allows you to appreciate the beauty of the finish even more when a bracelet is attached.
With this model, the logo on the dial has changed to "MINASE," and a mark inspired by the drill, which is the origin of MINASE, is placed at the 12 o'clock position and on the crown.

Minase
FIVE WINDOWS MID size "VM07-M02SB"
496,800 yen
Stainless steel case: 40.3mm (height) x 32mm (width), 5 ATM water resistance, automatic movement

The mid-size model, added in December 2017, maintains the same quality as the men's size. Featuring copper and purple dial colors, it's suitable for both men and women. Like the men's size, it can be engraved on the rotor.

HORIZON


Thinner and more three-dimensional. The Horizon, themed around the endless horizon, is a striking model with a large, arcing dome-shaped crystal made from sapphire glass that has been cut and polished from both sides, and a sense of tension reminiscent of a taut water surface when viewed from the side. The indentation on the side of the case also gives it a solemn feel reminiscent of a Japanese sword, combining delicacy and boldness.


HORIZON "VM02-M01SB"
486,000 yen
Stainless steel case: 51mm (height) x 38mm (width), automatic winding

The reason why the HORIZON is so popular among men may lie in the powerful and robust three-dimensional feel of its dial. A key feature is that the hands are positioned higher than the case to take advantage of the dome's curve.

HORIZON MID size "VM07-M02SB"
486,000 yen
Stainless steel case: 45.6mm (vertical) x 36.8mm (horizontal), 5 ATM water resistance, automatic movement

The popular HORIZON series now comes in a much-anticipated mid-size. This size is suitable for women and men with slender wrists. Compared to the previous HORIZON, it features a slightly more rounded design and uses copper and purple in the dial colors, creating an overall softer impression.

JAPAN SENSES Watch Promotion □ March 28th (Wed) - April 10th (Tue)
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

＊All prices include tax.


inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)
For inquiries via email, please click here.

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