People who are self-conscious about their body shape are very sensitive about size.

Watanabe: Actually, many people with a large build are quite fond of fashion. But many of them assume, "There are no clothes that fit me, so there's nothing I can do." And there are also some things that are troublesome for people with a body type like mine...
Imaizumi is stuck in the past, bound by her past self's size.
Watanabe , as expected of the buyer in charge, you hit the nail on the head. I have this strange pride that I'm either a "50 or 52," and at Isetan Shinjuku Store, Men's Building , I think "5th floor = business clothing is fine." But there are limited items in size 52, and if I force myself to buy a size 50 because I "really want to wear this!", it's too small and ends up just gathering dust in my closet.
Imaizumi: That's a real shame. To explain the size range, the items we carry on the 5th floor are what you might call "regular sizes," and for imported items, we stock sizes from about 44 to 52. However, sizes 48 and 50 are in high demand, and size 52 is in limited supply and tends to sell out quickly, so there are customers like Watanabe who have trouble finding the size 52 they're looking for.

Watanabe: What surprised me was that the Super Men's section on the 7th floor had a selection of brands that were just as impressive as the ones on the 5th floor. To be honest, I didn't expect to find such a wide range of brands and designs for both casual and formal wear. After experiencing it myself, I introduced Super Men's to acquaintances and younger colleagues who played rugby, and they've become repeat customers, saying, "There are so many clothes I can wear!" It really is important to go and see the store for yourself.

NEXT> The reason why it has a beautiful shape despite being a large size