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2018.03.06 update

Enjoying the aging process while preserving the ruggedness—WILDSWANS' inexhaustible love for leather.（1/4）

World-class craftsmanship—"IN THE CASE" is a project by Isetan Men's and TIME & EFFORT, which promotes Japanese leather goods brands. Through the eyes of a buyer who believes that "Japanese leather goods technology is the best in the world," the "Japan Crafts Museum" will be held from March 7th (Wednesday) Isetan Shinjuku Store, Men's Building Building 1F = Men's Accessories, featuring products that can be called "works of art" created from the "distinctive high-level techniques x rare materials and skills" of all 10 brands.
According to the buyer in charge, WILDSWANS is "the leather brand with the most passionate customers in Japan," and they are releasing a total of 11 one-of-a-kind items . Toyo Yamada, who is in charge of planning, production management, and leather procurement, will passionately explain these extremely rare items that are sure to be in high demand.

Event Information

"Japan Crafts Museum"

□March 7th (Wednesday) - 20th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories


The leather, which has been with the brand for 20 years, has been specially commercialized.


Wild Swans carefully selects the finest leathers from world-renowned tanneries, including rare exotic leathers, and prioritizes curved forms that minimize damage for long-lasting use. Their motto is "making durable and long-lasting tools," and their selection of high-quality materials, designs that prevent deterioration, meticulous stitching, and thoroughly crafted finishes are truly appealing.


Mr. Yamada of the brand explains the characteristics of the leather, saying, "The thick, rounded edges are thoroughly polished and finished slowly and carefully using old-fashioned foot-operated sewing machines." This "Japan Crafts Museum" event will feature products made from rare materials that were stockpiled in the Wild Swans atelier to commemorate the brand's 20th anniversary.

The appeal of Baker's leather, a prestigious name in next-generation bridle leather.

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