Following the overwhelming success of its pop-up store last year, BALENCIAGA is returning to Isetan Men's. From Wednesday, February 7th to Tuesday, March 6th, BALENCIAGA , under the direction of Artistic Director Demna Gvasalia, will open its second limited-time pop-up store Isetan Shinjuku Store, Men's Building 1st floor = Promotion area.

Event Information

BALENCIAGA
BALENCIAGA MEN AND KIDS SPRING SUMMER 18 POPUP STORE

□February 7th (Wednesday) - March 6th (Tuesday)

□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

The theme for this Spring/Summer 2018 collection is "Young Fathers and Children in a Weekend Park." This focus on universal contemporary realities is a natural extension of the exploration of men's corporate life that BALENCIAGA has been proposing since Autumn/Winter 2017, and the collection is striking for its relaxed and very happy-looking men who have escaped the office.

The flat leather bag, exclusively available at Isetan Shinjuku, has a familiar shape that you might have seen somewhere before. That's because it was inspired by bags found in supermarkets around the world.

Track jacket ¥128,520, Pants ¥104,760, Tote bag "Supermarket Shopper L" ¥128,520 (48x48x2cm) *Isetan Shinjuku store exclusive, Other items are for reference only.

Following BALENCIAGA 's established method of designing the framework from reality, Demna combined polo shirts, rugby shirts, outdoor hiking gear, worn-in jeans, and a relaxed, almost personal-looking jacket.

Furthermore, the orthodox, oversized tailored jackets incorporate a "Grandad"-like distressed look, emphasized by the weight of the hems and lining, while the parkas feature worn-out linings that hang down. Additionally, the modular outdoor trousers, which open with zippers, are transformed into a three-layer collage consisting of shorts, leather pants, and jeans.

The man depicted by BALENCIAGA is someone who, when doing housework on the weekend or taking a stroll in the countryside, doesn't pay attention to trends, but instead cultivates and demonstrates a standard for living a valuable life.

*All items are exclusive to Isetan Shinjuku store.

Furthermore, to commemorate the opening of this pop-up store, limited-edition colors of the "Supermarket Shopper L," "Supermarket Clip M," and "Pool Flat Sandals" will be available as exclusive items during the event. In addition, the popular shoe model "Triple S" and kids' items that attracted a lot of attention in the Spring/Summer 2018 collection are also scheduled to be launched, making this an unmissable opportunity.

BALENCIAGA
BALENCIAGA MEN AND KIDS SPRING SUMMER 18 POPUP STORE
□February 7th (Wednesday) - March 6th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)