Denim style is appealing because it's masculine, casual, and unpretentious. However, that very casualness can be a major pitfall. As an adult, even in casual wear, you should naturally be particular about choosing high-quality items. That's where the buyers from Mitsukoshi Isetan come in. With their expert eye for quality, you can stand out from the crowd with items perfect for adults.

Event Information

Pitti Immagine Uomo 92 @ Isetan Men's

□January 24th (Wednesday) - February 6th (Tuesday)

□ Isetan Shinjuku Store, Men's Building = Every floor

Isetan Shinjuku Store, Men's Building = Event information for each floor can be found here.

In this first part of the interview, we feature Yuki Yamaura, the buyer in charge of business clothing on the 5th floor Isetan Shinjuku Store, Men's Building . Yamaura, who has been working as a buyer for the past four years, shares his selection of items that he believes every adult who loves denim should own.

Heading to the world's largest men's fashion trade show!

Where do Mitsukoshi Isetan buyers typically find their items? They traveled to Florence, Italy. Are you familiar with "Pitti Immagine Uomo"? It's a trade show for men's fashion brands where buyers from all over the world gather. It's the world's largest ready-to-wear men's fashion show.

"This is a battleground. It's a place where we can not only focus on trends, but also clash our vision with that of each supplier," says Yamaura. Approximately 30,000 press members and buyers from all over the world gather here.

Next, let's start with denim suitable for adults.