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2017.12.16 update

[Opening Report] Valextra | Order a one-of-a-kind Valextra like a cocktail at "SLG BAR"! Limited-time store opens.（1/3）

Sitting at the bar counter, waiters and bartenders serve Valextra 's SLGs (Small Leather Goods) as if they were original cocktails— Valextra 's limited-time pop-up store, based on the concept of ordering and serving SLGs like cocktails, is open until December 25th (Monday) at Isetan Shinjuku Store, Men's Building 1st floor = Promotion. We spoke with Valextra CEO Sarah Ferrero, who came to Japan from Milan, who said, "This is the world's first pop-up with the largest collection of SLGs in the world."


"SLG BAR" - an image that came to life eight months ago.

Sarah, who says she has been to Isetan Shinjuku Store, Men's Building many times, shared her impression, saying, " Isetan Shinjuku Store, Men's Building is a crazy place full of shopping energy. It's a place where lots of people gather, get excited, and have a lot of fun."

The interior concept for the pop-up store was inspired by the interior of "Bar Basso," a cocktail bar frequented by Milanese. "Bar Basso is a bar with a concept of happiness and travel, and the black and white pattern is Bar Basso's color. It also incorporates the elements of white and black edges, which are iconic of Valextra leather," he said, clearly very pleased with the result.

"I came up with this concept eight months ago and have always wanted to make it a reality. I am honored to be able to unveil it for the first time in the world at Isetan Shinjuku Store, Men's Building " he continued.

NEXT> What SLG did Valextra CEO choose as a reward for himself?

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